Brandwave

The Co-operative Bank vs TSB:Which is more popular by branded search in New Zealand?

In August 2026, TSB had more branded searches than The Co-operative Bank among retail banks in New Zealand. TSB was estimated to have 79.6K branded searches compared to The Co-operative Bank’s 18.1K, and held a 3.3% Share of Search versus The Co-operative Bank’s 0.76%.

Share of Search among retail banks in New Zealand in August 2026Which is more popular in search, The Co-operative Bank or TSB?
The Co-operative Bank0.76%18.1K searches
vs
TSB3.3%79.6K searches
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Which is more popular in search, The Co-operative Bank or TSB?

Banks and building societies offering everyday banking to NZ consumers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

The Co-operative Bank and TSB among retail banks in New Zealand, by month

Share of Search by month for TSB, The Co-operative Bank. The figures are in the table below the chart.

View monthly share of search table
MonthANZASBWestpacKiwibankBNZTSBSBS BankThe Co-operative BankHeartland BankRabobank New Zealand
Oct 202538%18.3%16.6%16.2%5.6%2.7%0.96%0.79%0.54%0.33%
Nov 202533.6%19.5%17.7%17.4%6%2.9%1%0.84%0.58%0.34%
Dec 202533.8%19.6%17.8%17.5%5.9%2.9%0.85%0.85%0.48%0.29%
Jan 202634.7%20.4%18.5%14.9%6.2%2.9%0.88%0.72%0.6%0.25%
Feb 202631.7%22.4%16.8%16.4%6.8%3.2%0.98%0.79%0.67%0.27%
Mar 202634.2%20.3%18.1%14.5%7.2%3%1.1%0.7%0.59%0.3%
Apr 202633.6%19.7%17.9%17.5%5.9%2.9%0.86%0.7%0.59%0.25%
May 202634.7%20.2%18.3%14.7%6.1%3.1%1.1%0.87%0.6%0.3%
Jun 202634.5%20%18.1%14.6%6%3.6%1.1%0.87%0.89%0.3%
Jul 202631.9%22.3%16.7%16.2%6.6%3.3%0.97%0.97%0.66%0.34%
Aug 202630.7%21.5%19.6%15.7%6.4%3.3%0.94%0.76%0.64%0.32%
Sep 2026——————————

How has the The Co-operative Bank and TSB comparison changed over the last 12 months?

  • TSB was ahead of The Co-operative Bank in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, The Co-operative Bank’s estimated Share of Search among retail banks in New Zealand moved from 0.79% to 0.76%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
  • Across the 11 months ending August 2026, TSB’s estimated Share of Search among retail banks in New Zealand moved from 2.7% to 3.3%, and its estimated monthly branded searches moved from 76.7K to 79.6K.

How did search popularity change for New Zealand retail banks in August 2026?

  1. Estimated monthly branded searches for The Co-operative Bank in New Zealand fell 18.4% over 11 measured months, from 22.2K to 18.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using The Co-operative Bank’s and TSB’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

The Co-operative Bank

5 branded search terms

  • The Co Operative Bank
  • the co operative bank mortgage
  • the co operative bank mortgages
  • the co operative bank personal loan
  • the co operative bank savings account

TSB

13 branded search terms

  • tsb
  • Tsb Bank
  • tsb banking
  • tsb credit card
  • tsb home loan
  • tsb home loans
  • tsb kiwisaver
  • tsb mortgage
  • tsb mortgages
  • tsb personal loan
  • tsb savings
  • tsb savings account
  • tsb term deposit

How the Brand Demand Index is measured

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