Brandwave

Heartland Bank vs TSB:Which is more popular by branded search in New Zealand?

In August 2026, TSB had more branded searches than Heartland Bank among retail banks in New Zealand. TSB was estimated to have 79.6K branded searches compared to Heartland Bank’s 15.2K, and held a 3.3% Share of Search versus Heartland Bank’s 0.64%.

Share of Search among retail banks in New Zealand in August 2026Which is more popular in search, Heartland Bank or TSB?
Heartland Bank0.64%15.2K searches
vs
TSB3.3%79.6K searches
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Which is more popular in search, Heartland Bank or TSB?

Banks and building societies offering everyday banking to NZ consumers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Heartland Bank and TSB among retail banks in New Zealand, by month

Share of Search by month for TSB, Heartland Bank. The figures are in the table below the chart.

View monthly share of search table
MonthANZASBWestpacKiwibankBNZTSBSBS BankThe Co-operative BankHeartland BankRabobank New Zealand
Oct 202538%18.3%16.6%16.2%5.6%2.7%0.96%0.79%0.54%0.33%
Nov 202533.6%19.5%17.7%17.4%6%2.9%1%0.84%0.58%0.34%
Dec 202533.8%19.6%17.8%17.5%5.9%2.9%0.85%0.85%0.48%0.29%
Jan 202634.7%20.4%18.5%14.9%6.2%2.9%0.88%0.72%0.6%0.25%
Feb 202631.7%22.4%16.8%16.4%6.8%3.2%0.98%0.79%0.67%0.27%
Mar 202634.2%20.3%18.1%14.5%7.2%3%1.1%0.7%0.59%0.3%
Apr 202633.6%19.7%17.9%17.5%5.9%2.9%0.86%0.7%0.59%0.25%
May 202634.7%20.2%18.3%14.7%6.1%3.1%1.1%0.87%0.6%0.3%
Jun 202634.5%20%18.1%14.6%6%3.6%1.1%0.87%0.89%0.3%
Jul 202631.9%22.3%16.7%16.2%6.6%3.3%0.97%0.97%0.66%0.34%
Aug 202630.7%21.5%19.6%15.7%6.4%3.3%0.94%0.76%0.64%0.32%
Sep 2026——————————

How has the Heartland Bank and TSB comparison changed over the last 12 months?

  • TSB was ahead of Heartland Bank in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Heartland Bank’s estimated Share of Search among retail banks in New Zealand moved from 0.54% to 0.64%, and its estimated monthly branded searches moved from 15.3K to 15.2K.
  • Across the 11 months ending August 2026, TSB’s estimated Share of Search among retail banks in New Zealand moved from 2.7% to 3.3%, and its estimated monthly branded searches moved from 76.7K to 79.6K.

How did search popularity change for New Zealand retail banks in August 2026?

Neither Heartland Bank nor TSB moved beyond provider rounding among retail banks in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Heartland Bank’s and TSB’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Heartland Bank

12 branded search terms

  • Heartland Bank
  • heartland bank business loan
  • heartland bank home loan
  • heartland bank home loans
  • heartland bank loan
  • heartland bank mortgage
  • heartland bank mortgages
  • heartland bank personal loan
  • heartland bank savings
  • heartland bank savings account
  • heartland bank term deposit
  • heartland business loan

TSB

13 branded search terms

  • tsb
  • Tsb Bank
  • tsb banking
  • tsb credit card
  • tsb home loan
  • tsb home loans
  • tsb kiwisaver
  • tsb mortgage
  • tsb mortgages
  • tsb personal loan
  • tsb savings
  • tsb savings account
  • tsb term deposit

How the Brand Demand Index is measured

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