Kiwibank vs TSB:Which is more popular by branded search in New Zealand?
In August 2026, Kiwibank had more branded searches than TSB among retail banks in New Zealand. Kiwibank was estimated to have 374K branded searches compared to TSB’s 79.6K, and held a 15.7% Share of Search versus TSB’s 3.3%.
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Which is more popular in search, Kiwibank or TSB?
Banks and building societies offering everyday banking to NZ consumers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kiwibank, TSB. The figures are in the table below the chart.
View monthly share of search table
| Month | ANZ | ASB | Westpac | Kiwibank | BNZ | TSB | SBS Bank | The Co-operative Bank | Heartland Bank | Rabobank New Zealand |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38% | 18.3% | 16.6% | 16.2% | 5.6% | 2.7% | 0.96% | 0.79% | 0.54% | 0.33% |
| Nov 2025 | 33.6% | 19.5% | 17.7% | 17.4% | 6% | 2.9% | 1% | 0.84% | 0.58% | 0.34% |
| Dec 2025 | 33.8% | 19.6% | 17.8% | 17.5% | 5.9% | 2.9% | 0.85% | 0.85% | 0.48% | 0.29% |
| Jan 2026 | 34.7% | 20.4% | 18.5% | 14.9% | 6.2% | 2.9% | 0.88% | 0.72% | 0.6% | 0.25% |
| Feb 2026 | 31.7% | 22.4% | 16.8% | 16.4% | 6.8% | 3.2% | 0.98% | 0.79% | 0.67% | 0.27% |
| Mar 2026 | 34.2% | 20.3% | 18.1% | 14.5% | 7.2% | 3% | 1.1% | 0.7% | 0.59% | 0.3% |
| Apr 2026 | 33.6% | 19.7% | 17.9% | 17.5% | 5.9% | 2.9% | 0.86% | 0.7% | 0.59% | 0.25% |
| May 2026 | 34.7% | 20.2% | 18.3% | 14.7% | 6.1% | 3.1% | 1.1% | 0.87% | 0.6% | 0.3% |
| Jun 2026 | 34.5% | 20% | 18.1% | 14.6% | 6% | 3.6% | 1.1% | 0.87% | 0.89% | 0.3% |
| Jul 2026 | 31.9% | 22.3% | 16.7% | 16.2% | 6.6% | 3.3% | 0.97% | 0.97% | 0.66% | 0.34% |
| Aug 2026 | 30.7% | 21.5% | 19.6% | 15.7% | 6.4% | 3.3% | 0.94% | 0.76% | 0.64% | 0.32% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Kiwibank and TSB comparison changed over the last 12 months?
3 findings
- Kiwibank was ahead of TSB in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kiwibank’s estimated Share of Search among retail banks in New Zealand moved from 16.2% to 15.7%, and its estimated monthly branded searches moved from 458K to 374K.
- Across the 11 months ending August 2026, TSB’s estimated Share of Search among retail banks in New Zealand moved from 2.7% to 3.3%, and its estimated monthly branded searches moved from 76.7K to 79.6K.
How did search popularity change for New Zealand retail banks in August 2026?
1 change
In August 2026, Kiwibank lost estimated Share of Search among retail banks in New Zealand, from 16.2% to 15.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Kiwibank’s and TSB’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kiwibank
12 branded search terms
- Kiwibank
- kiwibank banking
- kiwibank credit card
- kiwibank home loan
- kiwibank home loans
- kiwibank kiwisaver
- kiwibank mortgage
- kiwibank mortgages
- kiwibank personal loan
- kiwibank savings
- kiwibank savings account
- kiwibank term deposit
TSB
13 branded search terms
- tsb
- Tsb Bank
- tsb banking
- tsb credit card
- tsb home loan
- tsb home loans
- tsb kiwisaver
- tsb mortgage
- tsb mortgages
- tsb personal loan
- tsb savings
- tsb savings account
- tsb term deposit
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.