Brandwave

Credit card providers in New Zealand:Which brands are most popular in search?

In August 2026, Gem by Latitude was the most searched among credit card providers in New Zealand, with an estimated 55.1K branded searches and 35.6% estimated Share of Search within this set.

Share of Search, August 2026
  1. Gem by Latitude35.6%
  2. American Express25.2%
  3. Prezzy Card22.8%
  4. Q Mastercard14.3%
  5. Farmers Mastercard2.2%

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Share of SearchLeaderboard

Compare the store and lifestyle credit cards New Zealanders apply for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among credit card providers in New Zealand, by month

Share of Search by month for Gem by Latitude, American Express, Prezzy Card, Q Mastercard, Farmers Mastercard. The figures are in the table below the chart.

View monthly share of search table
MonthGem by LatitudeAmerican ExpressPrezzy CardQ MastercardFarmers Mastercard
Oct 202534.7%21%26%16.2%2%
Nov 202534.8%20.1%25.8%16.9%2.4%
Dec 202527.4%13.5%46.5%11%1.6%
Jan 202633.7%19.8%29.4%15%2.1%
Feb 202635.3%20.5%25.3%16.8%2.1%
Mar 202636.4%21.2%25.7%14.7%2%
Apr 202636.4%19.9%25%16.5%2.3%
May 202636.6%21.5%23.8%15.7%2.4%
Jun 202637.4%22.6%19.8%17.7%2.5%
Jul 202633.6%26.7%23%14.4%2.2%
Aug 202635.6%25.2%22.8%14.3%2.2%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Gem by Latitude

    35.6%

    held 1st · 55.1K estimated branded searches · +6.4% vs prior month · +1.9 points

  2. 2.American Express

    25.2%

    held 2nd · 39.1K estimated branded searches · -5% vs prior month · -1.5 points

  3. 3.Prezzy Card

    22.8%

    held 3rd · 35.3K estimated branded searches · -0.23% vs prior month · -0.2 points

  4. 4.Q Mastercard

    14.3%

    held 4th · 22.2K estimated branded searches · -0.23% vs prior month · -0.1 points

  5. 5.Farmers Mastercard

    2.2%

    held 5th · 3.4K estimated branded searches · -0.59% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among credit card providers in New Zealand?

In August 2026, Gem by Latitude was the most searched among credit card providers in New Zealand, with an estimated 55.1K branded searches and 35.6% estimated Share of Search within this set. American Express is in 2nd place, 10.3 percentage points behind at 25.2% Share of Search.

New Zealand credit card providers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Gem by Latitude34.7% → 35.6%37.4%Jun 202627.4%Dec 20251st
American Express21% → 25.2%26.7%Jul 202613.5%Dec 20253rd → 2nd
Prezzy Card26% → 22.8%46.5%Dec 202519.8%Jun 20262nd → 3rd
Q Mastercard16.2% → 14.3%17.7%Jun 202611%Dec 20254th
Farmers Mastercard2% → 2.2%2.5%Jun 20261.6%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Gem by Latitude’s estimated Share of Search among credit card providers in New Zealand increased from 34.7% to 35.6%.
  • Across the 11 months ending August 2026, American Express’ estimated Share of Search among credit card providers in New Zealand increased from 21% to 25.2%.
  • Across the 11 months ending August 2026, Prezzy Card’s estimated Share of Search among credit card providers in New Zealand decreased from 26% to 22.8%.
  • Across the 11 months ending August 2026, Q Mastercard’s estimated Share of Search among credit card providers in New Zealand decreased from 16.2% to 14.3%.
  • Across the 11 months ending August 2026, Gem by Latitude’s estimated Share of Search among credit card providers in New Zealand peaked at 37.4% in June 2026 and was lowest at 27.4% in December 2025.
  • Across the 11 months ending August 2026, American Express’ estimated Share of Search among credit card providers in New Zealand peaked at 26.7% in July 2026 and was lowest at 13.5% in December 2025.
  • Across the 11 months ending August 2026, Prezzy Card’s estimated Share of Search among credit card providers in New Zealand peaked at 46.5% in December 2025 and was lowest at 19.8% in June 2026.
  • Across the 11 months ending August 2026, Q Mastercard’s estimated Share of Search among credit card providers in New Zealand peaked at 17.7% in June 2026 and was lowest at 11% in December 2025.
  • Across the 11 months ending August 2026, American Express rose from 3rd to 2nd among credit card providers in New Zealand.
  • Across the 11 months ending August 2026, Prezzy Card fell from 2nd to 3rd among credit card providers in New Zealand.
  • Across the 11 months ending August 2026, Farmers Mastercard held steady: its estimated Share of Search among credit card providers in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand credit card providers in August 2026?

  1. In August 2026, Gem by Latitude gained estimated Share of Search among credit card providers in New Zealand, from 33.6% to 35.6%.

  2. In August 2026, American Express lost estimated Share of Search among credit card providers in New Zealand, from 26.7% to 25.2%.

  3. Estimated monthly branded searches for Prezzy Card in New Zealand fell 19% over 11 measured months, from 43.6K to 35.3K in August 2026.

  4. Estimated monthly branded searches for Q Mastercard in New Zealand fell 18.4% over 11 measured months, from 27.2K to 22.2K in August 2026.

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