How popular isAmerican Express in search?
In August 2026, there were an estimated 39.1K branded searches for American Express in New Zealand which is up 10.9% over the last 11 months. American Express holds 25.2% estimated Share of Search among New Zealand credit card providers and is ranked 2nd of 5 competitors for search popularity.
Gem by Latitude35.6%
American Express25.2%
Prezzy Card22.8%
Q Mastercard14.3%
Farmers Mastercard2.2%
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Which credit card providers compete with American Express?
Share of Search by month for Gem by Latitude, American Express, Prezzy Card, Q Mastercard, Farmers Mastercard. The figures are in the table below the chart.
View monthly share of search table
| Month | Gem by Latitude | American Express | Prezzy Card | Q Mastercard | Farmers Mastercard |
|---|---|---|---|---|---|
| Oct 2025 | 34.7% | 21% | 26% | 16.2% | 2% |
| Nov 2025 | 34.8% | 20.1% | 25.8% | 16.9% | 2.4% |
| Dec 2025 | 27.4% | 13.5% | 46.5% | 11% | 1.6% |
| Jan 2026 | 33.7% | 19.8% | 29.4% | 15% | 2.1% |
| Feb 2026 | 35.3% | 20.5% | 25.3% | 16.8% | 2.1% |
| Mar 2026 | 36.4% | 21.2% | 25.7% | 14.7% | 2% |
| Apr 2026 | 36.4% | 19.9% | 25% | 16.5% | 2.3% |
| May 2026 | 36.6% | 21.5% | 23.8% | 15.7% | 2.4% |
| Jun 2026 | 37.4% | 22.6% | 19.8% | 17.7% | 2.5% |
| Jul 2026 | 33.6% | 26.7% | 23% | 14.4% | 2.2% |
| Aug 2026 | 35.6% | 25.2% | 22.8% | 14.3% | 2.2% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.6% | 55.1K | +6.4% | +1.9 points | |
| 2, held 2nd | 25.2% | 39.1K | -5% | -1.5 points | |
| 3, held 3rd | 22.8% | 35.3K | -0.23% | -0.2 points | |
| 4, held 4th | 14.3% | 22.2K | -0.23% | -0.1 points | |
| 5, held 5th | 2.2% | 3.4K | -0.59% | 0 points |
35.6%
held 1st · 55.1K estimated branded searches · +6.4% vs prior month · +1.9 points
25.2%
held 2nd · 39.1K estimated branded searches · -5% vs prior month · -1.5 points
22.8%
held 3rd · 35.3K estimated branded searches · -0.23% vs prior month · -0.2 points
14.3%
held 4th · 22.2K estimated branded searches · -0.23% vs prior month · -0.1 points
2.2%
held 5th · 3.4K estimated branded searches · -0.59% vs prior month · 0 points
Compare search popularity between American Express and its closest rivals
How has branded search demand for American Express changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for American Express in New Zealand rose from 35.2K to 39.1K.
- Across the 11 months ending August 2026, American Express’ estimated Share of Search among credit card providers in New Zealand increased from 21% to 25.2%.
- Across the 11 months ending August 2026, American Express’ estimated Share of Search among credit card providers in New Zealand peaked at 26.7% in July 2026 and was lowest at 13.5% in December 2025.
- Across the 11 months ending August 2026, American Express rose from 3rd to 2nd among credit card providers in New Zealand.
How did search popularity change for New Zealand credit card providers in August 2026?
4 changes
In August 2026, Gem by Latitude gained estimated Share of Search among credit card providers in New Zealand, from 33.6% to 35.6%.
In August 2026, American Express lost estimated Share of Search among credit card providers in New Zealand, from 26.7% to 25.2%.
Estimated monthly branded searches for Prezzy Card in New Zealand fell 19% over 11 measured months, from 43.6K to 35.3K in August 2026.
Estimated monthly branded searches for Q Mastercard in New Zealand fell 18.4% over 11 measured months, from 27.2K to 22.2K in August 2026.
How is American Express measured?
Brandwave collects information about searches that people make online using American Express’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
24 branded search terms
- american express
- american express apply
- american express card
- american express cc
- american express centurion card
- american express gold card
- american express near me
- american express nz
- american express online
- american express platinum
- americanexpress
- americanexpress apply
- americanexpress card
- americanexpress com
- americanexpress nz
- amex
- amex card
- amex credit card
- amex gold
- amex gold card
- amex platinum
- amex platinum card
- amex platinum metal card
- the amex stadium
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Is American Express your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.