American Express vs Prezzy Card:Which is more popular by branded search in New Zealand?
In August 2026, American Express had more branded searches than Prezzy Card among credit card providers in New Zealand. American Express was estimated to have 39.1K branded searches compared to Prezzy Card’s 35.3K, and held a 25.2% Share of Search versus Prezzy Card’s 22.8%.
Follow American Express vs Prezzy Card and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, American Express or Prezzy Card?
Compare the store and lifestyle credit cards New Zealanders apply for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for American Express, Prezzy Card. The figures are in the table below the chart.
View monthly share of search table
| Month | Gem by Latitude | American Express | Prezzy Card | Q Mastercard | Farmers Mastercard |
|---|---|---|---|---|---|
| Oct 2025 | 34.7% | 21% | 26% | 16.2% | 2% |
| Nov 2025 | 34.8% | 20.1% | 25.8% | 16.9% | 2.4% |
| Dec 2025 | 27.4% | 13.5% | 46.5% | 11% | 1.6% |
| Jan 2026 | 33.7% | 19.8% | 29.4% | 15% | 2.1% |
| Feb 2026 | 35.3% | 20.5% | 25.3% | 16.8% | 2.1% |
| Mar 2026 | 36.4% | 21.2% | 25.7% | 14.7% | 2% |
| Apr 2026 | 36.4% | 19.9% | 25% | 16.5% | 2.3% |
| May 2026 | 36.6% | 21.5% | 23.8% | 15.7% | 2.4% |
| Jun 2026 | 37.4% | 22.6% | 19.8% | 17.7% | 2.5% |
| Jul 2026 | 33.6% | 26.7% | 23% | 14.4% | 2.2% |
| Aug 2026 | 35.6% | 25.2% | 22.8% | 14.3% | 2.2% |
| Sep 2026 | — | — | — | — | — |
How has the American Express and Prezzy Card comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: American Express took it in June 2026.
- Across the 11 months ending August 2026, American Express’ estimated Share of Search among credit card providers in New Zealand moved from 21% to 25.2%, and its estimated monthly branded searches moved from 35.2K to 39.1K.
- Across the 11 months ending August 2026, Prezzy Card’s estimated Share of Search among credit card providers in New Zealand moved from 26% to 22.8%, and its estimated monthly branded searches moved from 43.6K to 35.3K.
How did search popularity change for New Zealand credit card providers in August 2026?
2 changes
In August 2026, American Express lost estimated Share of Search among credit card providers in New Zealand, from 26.7% to 25.2%.
Estimated monthly branded searches for Prezzy Card in New Zealand fell 19% over 11 measured months, from 43.6K to 35.3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using American Express’ and Prezzy Card’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
American Express
24 branded search terms
- american express
- american express apply
- american express card
- american express cc
- american express centurion card
- american express gold card
- american express near me
- american express nz
- american express online
- american express platinum
- americanexpress
- americanexpress apply
- americanexpress card
- americanexpress com
- americanexpress nz
- amex
- amex card
- amex credit card
- amex gold
- amex gold card
- amex platinum
- amex platinum card
- amex platinum metal card
- the amex stadium
Prezzy Card
22 branded search terms
- activating prezzy card
- ami prezzy card
- buy prezzy card
- buy prezzy card online
- digital prezzy card
- kmart prezzy card
- my prezzy card
- online prezzy card
- prezzy card
- prezzy card how to use
- prezzy card near me
- prezzy card nz
- prezzy card online
- prezzy card warehouse
- prezzy card where to buy
- prezzycard
- prezzycard co nz
- prezzycard nz
- virtual prezzy card
- visa prezzy card
- www prezzycard
- www prezzycard co nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.