Brandwave

How popular isGem by Latitude?

In October 2026, people searched for Gem by Latitude by name about 52,300 times in New Zealand, about the same as the previous year. These searches made up 39.2% of all New Zealand credit card provider searches, placing Gem by Latitude first out of ten providers. When we asked both ChatGPT and Google AI Overviews about credit card providers, Gem by Latitude did not appear in any of the answers.

Search and AI answers in October 2026

Gem by Latitude is the most searched of 10 competitors and not named in the AI answers we collected.

  1. Gem by LatitudeShare of searches 39.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. American ExpressShare of searches 26%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. Q MastercardShare of searches 20.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. ANZShare of searches 3.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  5. ASBShare of searches 2.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd

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Top credit card providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gem by Latitude did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. American Express1st
  2. TSB2nd
  3. ASB3rd
  4. ANZ4th
  5. Westpac5th
  6. BNZ6th
  7. Kiwibank7th
  8. Gem by Latitude–
  9. Q Mastercard–
  10. Farmers Mastercard–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • American Express5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ANZ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ASB5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Westpac4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TSB4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BNZ2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kiwibank2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gem by Latitude0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Q Mastercard0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Farmers Mastercard0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about credit card providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

How often do people search for Gem by Latitude compared with other New Zealand credit card providers?

Gem by Latitude against credit card providers in New Zealand, by month

Share of searches by month for Gem by Latitude, American Express, Q Mastercard, ANZ, ASB, Farmers Mastercard, Westpac. The figures are in the table below the chart.

View monthly share of searches table
MonthGem by LatitudeAmerican ExpressQ MastercardANZASBFarmers MastercardWestpacBNZKiwibankTSB
Nov 202540.9%22.9%22.1%2.9%2.4%3.3%2%2%1.3%0.39%
Dec 202546%21.2%20.2%2.6%2.2%3.2%1.7%1.7%0.91%0.29%
Jan 202641.2%24.1%20.3%3.6%2.4%3%2%2%1.1%0.48%
Feb 202641.1%23.2%21.8%3.5%2.4%2.9%1.9%1.9%0.99%0.38%
Mar 202642.7%24.2%19.1%3.1%2.5%2.8%2.1%2.1%1.1%0.34%
Apr 202641.9%22.3%21.2%3.4%2.8%3.1%1.8%2.3%0.96%0.37%
May 202641.9%23.3%19.9%3.2%2.6%3.1%2.2%2.2%1.2%0.43%
Jun 202641.2%23.6%21.3%3.1%2.5%3.2%2.1%1.6%1.1%0.33%
Jul 202639.5%28.2%18.6%3.3%2.2%2.9%2.2%1.7%0.92%0.36%
Aug 202641%27.3%18.2%3.2%2.6%2.6%2.1%1.7%0.89%0.35%
Sep 202641.2%24.3%19.6%3.8%2.5%2.5%2.5%2.1%1.4%0.33%
Oct 202639.2%26%20.7%3.6%2.4%2.4%2.4%2%1.1%0.32%

  1. 1.Gem by Latitude

    39.2%

    Held 1st. 48.1K estimated branded searches, 0% vs prior month. Share -2 points.

  2. 2.American Express

    26%

    Held 2nd. 31.9K estimated branded searches, +12.7% vs prior month. Share +1.8 points.

  3. 3.Q Mastercard

    20.7%

    Held 3rd. 25.4K estimated branded searches, +11.4% vs prior month. Share +1.2 points.

  4. 4.ANZ

    3.6%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.ASB

    2.4%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Farmers Mastercard

    2.4%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Westpac

    2.4%

    Held 7th. 2.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.BNZ

    2%

    Held 8th. 2.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  9. 9.Kiwibank

    1.1%

    Held 9th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.3 points.

  10. 10.TSB

    0.32%

    Held 10th. 390 estimated branded searches, 0% vs prior month. Share 0 points.

ANZ, ASB and 4 other brands sell other things too, so only their searches that name this product count here, like “anz credit card”.

Compare popularity between Gem by Latitude and its closest rivals

Every comparison with Gem by Latitude

15 comparisons

How has branded search demand for Gem by Latitude changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Gem by Latitude in New Zealand held steady, from 53.5K to 52.3K.
  • Across the 12 months ending October 2026, Gem by Latitude’s share of searches among credit card providers in New Zealand decreased from 40.9% to 39.2%.
  • Across the 12 months ending October 2026, Gem by Latitude’s share of searches among credit card providers in New Zealand peaked at 46% in December 2025 and was lowest at 39.2% in October 2026.

How did search popularity change for New Zealand credit card providers in October 2026?

6 changes

  1. In October 2026, American Express gained share of searches among credit card providers in New Zealand, from 24.3% to 26%.

  2. In October 2026, Q Mastercard gained share of searches among credit card providers in New Zealand, from 19.6% to 20.7%.

  3. In October 2026, Gem by Latitude lost share of searches among credit card providers in New Zealand, from 41.2% to 39.2%.

  4. Farmers Mastercard’s share of searches among credit card providers in New Zealand has lost ground for 3 months in a row, from 2.9% to 2.4% in October 2026.

  5. Estimated monthly branded searches for ANZ in New Zealand rose 22.2% over 12 measured months, from 3.6K to 4.4K in October 2026.

  6. Estimated monthly branded searches for Westpac in New Zealand rose 20.8% over 12 measured months, from 2.4K to 2.9K in October 2026.

How are Gem by Latitude’s branded searches counted?

31 search terms

Brandwave collects information about searches that people make online using Gem by Latitude’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • apply for gem visa
  • gem by latitude
  • gem finance
  • gem latitude
  • gem latitude finance
  • gem personal loan
  • gem personal loans
  • gem visa
  • gem visa annual fee
  • gem visa application
  • gem visa apply
  • gem visa card
  • gem visa card apply
  • gem visa finance
  • gem visa interest rate
  • gem visa latitude
  • gem visa loan
  • gem visa stores
  • gemvisa
  • gemvisa apply
  • gemvisa card
  • latitude finance
  • latitude financial
  • latitude financial services
  • latitude financials
  • latitude gem
  • latitude gem visa
  • latitude loan
  • latitude loans
  • latitude personal loan
  • latitude personal loans

How the Brand Demand Index is measured

Who owns Gem by Latitude?

Gem by Latitude is owned by Latitude Financial. Brandwave does not track any other brands owned by Latitude Financial.

Do you work for Gem by Latitude? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Gem by Latitude compete?

Gem by Latitude is ranked by how often people search for it in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Credit card providers1st of 1039.2%Shown above
personal lenders1st of 740.7%Show ranking
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Is Gem by Latitude your brand?

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