Brandwave

How popular isWestpac?

In September 2026, people searched for Westpac by name about 386,000 times in New Zealand, a 17.4% decrease from the previous year. These searches made up 2.5% of all New Zealand credit card provider searches, placing Westpac seventh out of ten providers. When we asked both ChatGPT and Google AI Overviews about credit card providers, Westpac appeared in four of the five answers and was the fifth most recommended of the ten.

Search and AI answers in September 2026

Westpac is the seventh most searched of 10 competitors and the fifth most recommended in AI answers.

  1. Gem by LatitudeShare of searches 42.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. American ExpressShare of searches 22.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. Q MastercardShare of searches 19.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. ANZShare of searches 3.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  5. WestpacShare of searches 2.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th

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Top credit card providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Westpac was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Westpac is the fifth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. American Express1st
  2. TSB2nd
  3. ASB3rd
  4. ANZ4th
  5. Westpac5th
  6. BNZ6th
  7. Kiwibank7th
  8. Gem by Latitude–
  9. Q Mastercard–
  10. Farmers Mastercard–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • American Express5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ANZ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ASB5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Westpac4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TSB4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BNZ2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kiwibank2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gem by Latitude0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Q Mastercard0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Farmers Mastercard0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about credit card providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which credit card providers compete with Westpac?

Westpac against credit card providers in New Zealand, by month

Share of searches by month for Gem by Latitude, American Express, Q Mastercard, ANZ, ASB, Farmers Mastercard, Westpac, BNZ. The figures are in the table below the chart.

View monthly share of searches table
MonthGem by LatitudeAmerican ExpressQ MastercardANZASBFarmers MastercardWestpacBNZKiwibankTSB
Oct 202541%22.9%20.7%3.7%3%2.7%2.4%2%1.3%0.4%
Nov 202541.4%22.2%22.2%2.9%2.4%3.3%2%2%1.3%0.39%
Dec 202546.5%20.6%20.2%2.6%2.2%3.2%1.7%1.7%0.91%0.29%
Jan 202642.1%23.1%20.4%3.6%2.4%3%2%2%1.1%0.48%
Feb 202641.7%22.5%21.9%3.6%2.4%2.9%1.9%1.9%0.99%0.39%
Mar 202643.2%23.6%19.2%3.1%2.5%2.8%2.1%2.1%1.1%0.34%
Apr 202642.5%21.5%21.2%3.4%2.8%3.1%1.8%2.3%0.96%0.37%
May 202642.8%22.1%20.1%3.3%2.6%3.2%2.2%2.2%1.2%0.44%
Jun 202642.4%21.8%21.7%3.1%2.5%3.2%2.1%1.7%1.1%0.34%
Jul 202640.5%26.8%18.8%3.3%2.2%3%2.2%1.8%0.93%0.36%
Aug 202641.7%26%18.4%3.3%2.6%2.9%2.2%1.7%0.9%0.35%
Sep 202642.3%22.9%19.7%3.8%2.5%2.5%2.5%2.1%1.4%0.34%

  1. 1.Gem by Latitude

    42.3%

    Held 1st. 49K estimated branded searches, +6.4% vs prior month. Share +0.6 points.

  2. 2.American Express

    22.9%

    Held 2nd. 26.5K estimated branded searches, -7.5% vs prior month. Share -3.1 points.

  3. 3.Q Mastercard

    19.7%

    Held 3rd. 22.8K estimated branded searches, +12.3% vs prior month. Share +1.3 points.

  4. 4.ANZ

    3.8%

    Held 4th. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.5 points.

  5. 5.ASB

    2.5%

    Moved from 6th to 5th. 2.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Farmers Mastercard

    2.5%

    Moved from 5th to 6th. 2.9K estimated branded searches, -9.4% vs prior month. Share -0.4 points.

  7. 7.Westpac

    2.5%

    Held 7th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.3 points.

  8. 8.BNZ

    2.1%

    Held 8th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.4 points.

  9. 9.Kiwibank

    1.4%

    Held 9th. 1.6K estimated branded searches, +60% vs prior month. Share +0.5 points.

  10. 10.TSB

    0.34%

    Held 10th. 390 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Westpac and its closest rivals

Every comparison with Westpac

24 comparisons

How has branded search demand for Westpac changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Westpac in New Zealand fell from 467K to 386K.
  • Across the 12 months ending September 2026, Westpac’s share of searches among credit card providers in New Zealand held steady, from 2.4% to 2.5%.

How did search popularity change for New Zealand credit card providers in September 2026?

6 changes

  1. In September 2026, Q Mastercard gained share of searches among credit card providers in New Zealand, from 18.4% to 19.7%.

  2. In September 2026, Gem by Latitude gained share of searches among credit card providers in New Zealand, from 41.7% to 42.3%.

  3. In September 2026, ANZ gained share of searches among credit card providers in New Zealand, from 3.3% to 3.8%.

  4. In September 2026, American Express lost share of searches among credit card providers in New Zealand, from 26% to 22.9%.

  5. Farmers Mastercard’s share of searches among credit card providers in New Zealand has lost ground for 3 months in a row, from 3.2% to 2.5% in September 2026.

  6. In September 2026, ASB rose from 6th to 5th among credit card providers in New Zealand.

How are Westpac’s branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Westpac’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • Westpac
  • westpac banking
  • westpac credit card
  • westpac home loan
  • westpac home loans
  • westpac kiwi saver
  • westpac kiwisaver
  • westpac mortgage
  • westpac mortgages
  • westpac personal loan
  • westpac savings
  • westpac term deposit

Do you work for Westpac? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Westpac compete?

Westpac is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
retail banks3rd of 1016.9%Show ranking
KiwiSaver providers13th of 151.1%Show ranking
Credit card providers7th of 102.5%Shown above
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Is Westpac your brand?

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