Heartland Bank vs Westpac:Which is more popular by branded search in New Zealand?
In August 2026, Westpac had more branded searches than Heartland Bank among retail banks in New Zealand. Westpac was estimated to have 467K branded searches compared to Heartland Bank’s 15.2K, and held a 19.6% Share of Search versus Heartland Bank’s 0.64%.
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Which is more popular in search, Heartland Bank or Westpac?
Banks and building societies offering everyday banking to NZ consumers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Westpac, Heartland Bank. The figures are in the table below the chart.
View monthly share of search table
| Month | ANZ | ASB | Westpac | Kiwibank | BNZ | TSB | SBS Bank | The Co-operative Bank | Heartland Bank | Rabobank New Zealand |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38% | 18.3% | 16.6% | 16.2% | 5.6% | 2.7% | 0.96% | 0.79% | 0.54% | 0.33% |
| Nov 2025 | 33.6% | 19.5% | 17.7% | 17.4% | 6% | 2.9% | 1% | 0.84% | 0.58% | 0.34% |
| Dec 2025 | 33.8% | 19.6% | 17.8% | 17.5% | 5.9% | 2.9% | 0.85% | 0.85% | 0.48% | 0.29% |
| Jan 2026 | 34.7% | 20.4% | 18.5% | 14.9% | 6.2% | 2.9% | 0.88% | 0.72% | 0.6% | 0.25% |
| Feb 2026 | 31.7% | 22.4% | 16.8% | 16.4% | 6.8% | 3.2% | 0.98% | 0.79% | 0.67% | 0.27% |
| Mar 2026 | 34.2% | 20.3% | 18.1% | 14.5% | 7.2% | 3% | 1.1% | 0.7% | 0.59% | 0.3% |
| Apr 2026 | 33.6% | 19.7% | 17.9% | 17.5% | 5.9% | 2.9% | 0.86% | 0.7% | 0.59% | 0.25% |
| May 2026 | 34.7% | 20.2% | 18.3% | 14.7% | 6.1% | 3.1% | 1.1% | 0.87% | 0.6% | 0.3% |
| Jun 2026 | 34.5% | 20% | 18.1% | 14.6% | 6% | 3.6% | 1.1% | 0.87% | 0.89% | 0.3% |
| Jul 2026 | 31.9% | 22.3% | 16.7% | 16.2% | 6.6% | 3.3% | 0.97% | 0.97% | 0.66% | 0.34% |
| Aug 2026 | 30.7% | 21.5% | 19.6% | 15.7% | 6.4% | 3.3% | 0.94% | 0.76% | 0.64% | 0.32% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Heartland Bank and Westpac comparison changed over the last 12 months?
3 findings
- Westpac was ahead of Heartland Bank in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Heartland Bank’s estimated Share of Search among retail banks in New Zealand moved from 0.54% to 0.64%, and its estimated monthly branded searches moved from 15.3K to 15.2K.
- Across the 11 months ending August 2026, Westpac’s estimated Share of Search among retail banks in New Zealand moved from 16.6% to 19.6%, and its estimated monthly branded searches moved from 468K to 467K.
How did search popularity change for New Zealand retail banks in August 2026?
1 change
In August 2026, Westpac gained estimated Share of Search among retail banks in New Zealand, from 16.7% to 19.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Heartland Bank’s and Westpac’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Heartland Bank
12 branded search terms
- Heartland Bank
- heartland bank business loan
- heartland bank home loan
- heartland bank home loans
- heartland bank loan
- heartland bank mortgage
- heartland bank mortgages
- heartland bank personal loan
- heartland bank savings
- heartland bank savings account
- heartland bank term deposit
- heartland business loan
Westpac
13 branded search terms
- Westpac
- westpac banking
- westpac credit card
- westpac home loan
- westpac home loans
- westpac kiwi saver
- westpac kiwisaver
- westpac mortgage
- westpac mortgages
- westpac personal loan
- westpac savings
- westpac savings account
- westpac term deposit
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.