Brandwave

SBS Bank vs Westpac:Which is more popular by branded search in New Zealand?

In August 2026, Westpac had more branded searches than SBS Bank among retail banks in New Zealand. Westpac was estimated to have 467K branded searches compared to SBS Bank’s 22.3K, and held a 19.6% Share of Search versus SBS Bank’s 0.94%.

Share of Search among retail banks in New Zealand in August 2026Which is more popular in search, SBS Bank or Westpac?
SBS Bank0.94%22.3K searches
vs
Westpac19.6%467K searches
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Which is more popular in search, SBS Bank or Westpac?

Banks and building societies offering everyday banking to NZ consumers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

SBS Bank and Westpac among retail banks in New Zealand, by month

Share of Search by month for Westpac, SBS Bank. The figures are in the table below the chart.

View monthly share of search table
MonthANZASBWestpacKiwibankBNZTSBSBS BankThe Co-operative BankHeartland BankRabobank New Zealand
Oct 202538%18.3%16.6%16.2%5.6%2.7%0.96%0.79%0.54%0.33%
Nov 202533.6%19.5%17.7%17.4%6%2.9%1%0.84%0.58%0.34%
Dec 202533.8%19.6%17.8%17.5%5.9%2.9%0.85%0.85%0.48%0.29%
Jan 202634.7%20.4%18.5%14.9%6.2%2.9%0.88%0.72%0.6%0.25%
Feb 202631.7%22.4%16.8%16.4%6.8%3.2%0.98%0.79%0.67%0.27%
Mar 202634.2%20.3%18.1%14.5%7.2%3%1.1%0.7%0.59%0.3%
Apr 202633.6%19.7%17.9%17.5%5.9%2.9%0.86%0.7%0.59%0.25%
May 202634.7%20.2%18.3%14.7%6.1%3.1%1.1%0.87%0.6%0.3%
Jun 202634.5%20%18.1%14.6%6%3.6%1.1%0.87%0.89%0.3%
Jul 202631.9%22.3%16.7%16.2%6.6%3.3%0.97%0.97%0.66%0.34%
Aug 202630.7%21.5%19.6%15.7%6.4%3.3%0.94%0.76%0.64%0.32%
Sep 2026——————————

How has the SBS Bank and Westpac comparison changed over the last 12 months?

  • Westpac was ahead of SBS Bank in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, SBS Bank’s estimated Share of Search among retail banks in New Zealand moved from 0.96% to 0.94%, and its estimated monthly branded searches moved from 27.3K to 22.3K.
  • Across the 11 months ending August 2026, Westpac’s estimated Share of Search among retail banks in New Zealand moved from 16.6% to 19.6%, and its estimated monthly branded searches moved from 468K to 467K.

How did search popularity change for New Zealand retail banks in August 2026?

  1. In August 2026, Westpac gained estimated Share of Search among retail banks in New Zealand, from 16.7% to 19.6%.

  2. Estimated monthly branded searches for SBS Bank in New Zealand fell 18.2% over 11 measured months, from 27.3K to 22.3K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using SBS Bank’s and Westpac’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

SBS Bank

8 branded search terms

  • SBS Bank
  • sbs bank credit card
  • sbs bank home loan
  • sbs bank home loans
  • sbs bank kiwisaver
  • sbs bank mortgage
  • sbs bank personal loan
  • sbs bank term deposit

Westpac

13 branded search terms

  • Westpac
  • westpac banking
  • westpac credit card
  • westpac home loan
  • westpac home loans
  • westpac kiwi saver
  • westpac kiwisaver
  • westpac mortgage
  • westpac mortgages
  • westpac personal loan
  • westpac savings
  • westpac savings account
  • westpac term deposit

How the Brand Demand Index is measured

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