The Co-operative Bank vs Westpac:Which is more popular by branded search in New Zealand?
In August 2026, Westpac had more branded searches than The Co-operative Bank among retail banks in New Zealand. Westpac was estimated to have 467K branded searches compared to The Co-operative Bank’s 18.1K, and held a 19.6% Share of Search versus The Co-operative Bank’s 0.76%.
Follow The Co-operative Bank vs Westpac and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, The Co-operative Bank or Westpac?
Banks and building societies offering everyday banking to NZ consumers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Westpac, The Co-operative Bank. The figures are in the table below the chart.
View monthly share of search table
| Month | ANZ | ASB | Westpac | Kiwibank | BNZ | TSB | SBS Bank | The Co-operative Bank | Heartland Bank | Rabobank New Zealand |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38% | 18.3% | 16.6% | 16.2% | 5.6% | 2.7% | 0.96% | 0.79% | 0.54% | 0.33% |
| Nov 2025 | 33.6% | 19.5% | 17.7% | 17.4% | 6% | 2.9% | 1% | 0.84% | 0.58% | 0.34% |
| Dec 2025 | 33.8% | 19.6% | 17.8% | 17.5% | 5.9% | 2.9% | 0.85% | 0.85% | 0.48% | 0.29% |
| Jan 2026 | 34.7% | 20.4% | 18.5% | 14.9% | 6.2% | 2.9% | 0.88% | 0.72% | 0.6% | 0.25% |
| Feb 2026 | 31.7% | 22.4% | 16.8% | 16.4% | 6.8% | 3.2% | 0.98% | 0.79% | 0.67% | 0.27% |
| Mar 2026 | 34.2% | 20.3% | 18.1% | 14.5% | 7.2% | 3% | 1.1% | 0.7% | 0.59% | 0.3% |
| Apr 2026 | 33.6% | 19.7% | 17.9% | 17.5% | 5.9% | 2.9% | 0.86% | 0.7% | 0.59% | 0.25% |
| May 2026 | 34.7% | 20.2% | 18.3% | 14.7% | 6.1% | 3.1% | 1.1% | 0.87% | 0.6% | 0.3% |
| Jun 2026 | 34.5% | 20% | 18.1% | 14.6% | 6% | 3.6% | 1.1% | 0.87% | 0.89% | 0.3% |
| Jul 2026 | 31.9% | 22.3% | 16.7% | 16.2% | 6.6% | 3.3% | 0.97% | 0.97% | 0.66% | 0.34% |
| Aug 2026 | 30.7% | 21.5% | 19.6% | 15.7% | 6.4% | 3.3% | 0.94% | 0.76% | 0.64% | 0.32% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the The Co-operative Bank and Westpac comparison changed over the last 12 months?
3 findings
- Westpac was ahead of The Co-operative Bank in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, The Co-operative Bank’s estimated Share of Search among retail banks in New Zealand moved from 0.79% to 0.76%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 11 months ending August 2026, Westpac’s estimated Share of Search among retail banks in New Zealand moved from 16.6% to 19.6%, and its estimated monthly branded searches moved from 468K to 467K.
How did search popularity change for New Zealand retail banks in August 2026?
2 changes

In August 2026, Westpac gained estimated Share of Search among retail banks in New Zealand, from 16.7% to 19.6%.

Estimated monthly branded searches for The Co-operative Bank in New Zealand fell 18.4% over 11 measured months, from 22.2K to 18.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using The Co-operative Bank’s and Westpac’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
The Co-operative Bank
5 branded search terms
- The Co Operative Bank
- the co operative bank mortgage
- the co operative bank mortgages
- the co operative bank personal loan
- the co operative bank savings account
Westpac
13 branded search terms
- Westpac
- westpac banking
- westpac credit card
- westpac home loan
- westpac home loans
- westpac kiwi saver
- westpac kiwisaver
- westpac mortgage
- westpac mortgages
- westpac personal loan
- westpac savings
- westpac savings account
- westpac term deposit

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.