American Express vs Farmers Mastercard:Which is more popular by branded search in New Zealand?
In August 2026, American Express had more branded searches than Farmers Mastercard among credit card providers in New Zealand. American Express was estimated to have 39.1K branded searches compared to Farmers Mastercard’s 3.4K, and held a 25.2% Share of Search versus Farmers Mastercard’s 2.2%.
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Which is more popular in search, American Express or Farmers Mastercard?
Compare the store and lifestyle credit cards New Zealanders apply for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for American Express, Farmers Mastercard. The figures are in the table below the chart.
View monthly share of search table
| Month | Gem by Latitude | American Express | Prezzy Card | Q Mastercard | Farmers Mastercard |
|---|---|---|---|---|---|
| Oct 2025 | 34.7% | 21% | 26% | 16.2% | 2% |
| Nov 2025 | 34.8% | 20.1% | 25.8% | 16.9% | 2.4% |
| Dec 2025 | 27.4% | 13.5% | 46.5% | 11% | 1.6% |
| Jan 2026 | 33.7% | 19.8% | 29.4% | 15% | 2.1% |
| Feb 2026 | 35.3% | 20.5% | 25.3% | 16.8% | 2.1% |
| Mar 2026 | 36.4% | 21.2% | 25.7% | 14.7% | 2% |
| Apr 2026 | 36.4% | 19.9% | 25% | 16.5% | 2.3% |
| May 2026 | 36.6% | 21.5% | 23.8% | 15.7% | 2.4% |
| Jun 2026 | 37.4% | 22.6% | 19.8% | 17.7% | 2.5% |
| Jul 2026 | 33.6% | 26.7% | 23% | 14.4% | 2.2% |
| Aug 2026 | 35.6% | 25.2% | 22.8% | 14.3% | 2.2% |
| Sep 2026 | — | — | — | — | — |
How has the American Express and Farmers Mastercard comparison changed over the last 12 months?
3 findings
- American Express was ahead of Farmers Mastercard in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, American Express’ estimated Share of Search among credit card providers in New Zealand moved from 21% to 25.2%, and its estimated monthly branded searches moved from 35.2K to 39.1K.
- Across the 11 months ending August 2026, Farmers Mastercard’s estimated Share of Search among credit card providers in New Zealand moved from 2% to 2.2%, and its estimated monthly branded searches moved from 3.3K to 3.4K.
How did search popularity change for New Zealand credit card providers in August 2026?
1 change
In August 2026, American Express lost estimated Share of Search among credit card providers in New Zealand, from 26.7% to 25.2%.
How each brand is measured
Brandwave collects information about searches that people make online using American Express’ and Farmers Mastercard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
American Express
24 branded search terms
- american express
- american express apply
- american express card
- american express cc
- american express centurion card
- american express gold card
- american express near me
- american express nz
- american express online
- american express platinum
- americanexpress
- americanexpress apply
- americanexpress card
- americanexpress com
- americanexpress nz
- amex
- amex card
- amex credit card
- amex gold
- amex gold card
- amex platinum
- amex platinum card
- amex platinum metal card
- the amex stadium
Farmers Mastercard
6 branded search terms
- farmers card
- farmers mastercard
- farmers mastercard contact
- farmers mastercard nz
- farmersmastercard
- farmersmastercard co nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.