Farmers Mastercard vs Q Mastercard:Which is more popular by branded search in New Zealand?
In August 2026, Q Mastercard had more branded searches than Farmers Mastercard among credit card providers in New Zealand. Q Mastercard was estimated to have 22.2K branded searches compared to Farmers Mastercard’s 3.4K, and held a 14.3% Share of Search versus Farmers Mastercard’s 2.2%.
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Which is more popular in search, Farmers Mastercard or Q Mastercard?
Compare the store and lifestyle credit cards New Zealanders apply for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Q Mastercard, Farmers Mastercard. The figures are in the table below the chart.
View monthly share of search table
| Month | Gem by Latitude | American Express | Prezzy Card | Q Mastercard | Farmers Mastercard |
|---|---|---|---|---|---|
| Oct 2025 | 34.7% | 21% | 26% | 16.2% | 2% |
| Nov 2025 | 34.8% | 20.1% | 25.8% | 16.9% | 2.4% |
| Dec 2025 | 27.4% | 13.5% | 46.5% | 11% | 1.6% |
| Jan 2026 | 33.7% | 19.8% | 29.4% | 15% | 2.1% |
| Feb 2026 | 35.3% | 20.5% | 25.3% | 16.8% | 2.1% |
| Mar 2026 | 36.4% | 21.2% | 25.7% | 14.7% | 2% |
| Apr 2026 | 36.4% | 19.9% | 25% | 16.5% | 2.3% |
| May 2026 | 36.6% | 21.5% | 23.8% | 15.7% | 2.4% |
| Jun 2026 | 37.4% | 22.6% | 19.8% | 17.7% | 2.5% |
| Jul 2026 | 33.6% | 26.7% | 23% | 14.4% | 2.2% |
| Aug 2026 | 35.6% | 25.2% | 22.8% | 14.3% | 2.2% |
| Sep 2026 | — | — | — | — | — |
How has the Farmers Mastercard and Q Mastercard comparison changed over the last 12 months?
3 findings
- Q Mastercard was ahead of Farmers Mastercard in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Farmers Mastercard’s estimated Share of Search among credit card providers in New Zealand moved from 2% to 2.2%, and its estimated monthly branded searches moved from 3.3K to 3.4K.
- Across the 11 months ending August 2026, Q Mastercard’s estimated Share of Search among credit card providers in New Zealand moved from 16.2% to 14.3%, and its estimated monthly branded searches moved from 27.2K to 22.2K.
How did search popularity change for New Zealand credit card providers in August 2026?
1 change
Estimated monthly branded searches for Q Mastercard in New Zealand fell 18.4% over 11 measured months, from 27.2K to 22.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Farmers Mastercard’s and Q Mastercard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Farmers Mastercard
6 branded search terms
- farmers card
- farmers mastercard
- farmers mastercard contact
- farmers mastercard nz
- farmersmastercard
- farmersmastercard co nz
Q Mastercard
23 branded search terms
- apply for q mastercard
- contact q mastercard
- q card
- q mastercard
- q mastercard application
- q mastercard apply
- q mastercard card
- q mastercard contact
- q mastercard deals
- q mastercard interest free
- q mastercard interest rate
- q mastercard near me
- q mastercard new zealand
- q mastercard nz
- q mastercard online
- q mastercard payments
- q plan q mastercard
- qcard co nz
- qmastercard
- qmastercard apply
- qmastercard co nz
- qmastercard nz
- www qmastercard
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.