Farmers Mastercard vs Prezzy Card:Which is more popular by branded search in New Zealand?
In August 2026, Prezzy Card had more branded searches than Farmers Mastercard among credit card providers in New Zealand. Prezzy Card was estimated to have 35.3K branded searches compared to Farmers Mastercard’s 3.4K, and held a 22.8% Share of Search versus Farmers Mastercard’s 2.2%.
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Which is more popular in search, Farmers Mastercard or Prezzy Card?
Compare the store and lifestyle credit cards New Zealanders apply for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Prezzy Card, Farmers Mastercard. The figures are in the table below the chart.
View monthly share of search table
| Month | Gem by Latitude | American Express | Prezzy Card | Q Mastercard | Farmers Mastercard |
|---|---|---|---|---|---|
| Oct 2025 | 34.7% | 21% | 26% | 16.2% | 2% |
| Nov 2025 | 34.8% | 20.1% | 25.8% | 16.9% | 2.4% |
| Dec 2025 | 27.4% | 13.5% | 46.5% | 11% | 1.6% |
| Jan 2026 | 33.7% | 19.8% | 29.4% | 15% | 2.1% |
| Feb 2026 | 35.3% | 20.5% | 25.3% | 16.8% | 2.1% |
| Mar 2026 | 36.4% | 21.2% | 25.7% | 14.7% | 2% |
| Apr 2026 | 36.4% | 19.9% | 25% | 16.5% | 2.3% |
| May 2026 | 36.6% | 21.5% | 23.8% | 15.7% | 2.4% |
| Jun 2026 | 37.4% | 22.6% | 19.8% | 17.7% | 2.5% |
| Jul 2026 | 33.6% | 26.7% | 23% | 14.4% | 2.2% |
| Aug 2026 | 35.6% | 25.2% | 22.8% | 14.3% | 2.2% |
| Sep 2026 | — | — | — | — | — |
How has the Farmers Mastercard and Prezzy Card comparison changed over the last 12 months?
3 findings
- Prezzy Card was ahead of Farmers Mastercard in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Farmers Mastercard’s estimated Share of Search among credit card providers in New Zealand moved from 2% to 2.2%, and its estimated monthly branded searches moved from 3.3K to 3.4K.
- Across the 11 months ending August 2026, Prezzy Card’s estimated Share of Search among credit card providers in New Zealand moved from 26% to 22.8%, and its estimated monthly branded searches moved from 43.6K to 35.3K.
How did search popularity change for New Zealand credit card providers in August 2026?
1 change
Estimated monthly branded searches for Prezzy Card in New Zealand fell 19% over 11 measured months, from 43.6K to 35.3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Farmers Mastercard’s and Prezzy Card’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Farmers Mastercard
6 branded search terms
- farmers card
- farmers mastercard
- farmers mastercard contact
- farmers mastercard nz
- farmersmastercard
- farmersmastercard co nz
Prezzy Card
22 branded search terms
- activating prezzy card
- ami prezzy card
- buy prezzy card
- buy prezzy card online
- digital prezzy card
- kmart prezzy card
- my prezzy card
- online prezzy card
- prezzy card
- prezzy card how to use
- prezzy card near me
- prezzy card nz
- prezzy card online
- prezzy card warehouse
- prezzy card where to buy
- prezzycard
- prezzycard co nz
- prezzycard nz
- virtual prezzy card
- visa prezzy card
- www prezzycard
- www prezzycard co nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.