Brandwave

Kiwibank vs Rabobank New Zealand:Which is more popular by branded search in New Zealand?

In August 2026, Kiwibank had more branded searches than Rabobank New Zealand among retail banks in New Zealand. Kiwibank was estimated to have 374K branded searches compared to Rabobank New Zealand’s 7.6K, and held a 15.7% Share of Search versus Rabobank New Zealand’s 0.32%.

Share of Search among retail banks in New Zealand in August 2026Which is more popular in search, Kiwibank or Rabobank New Zealand?
Kiwibank15.7%374K searches
vs
Rabobank New Zealand0.32%7.6K searches
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Which is more popular in search, Kiwibank or Rabobank New Zealand?

Banks and building societies offering everyday banking to NZ consumers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Kiwibank and Rabobank New Zealand among retail banks in New Zealand, by month

Share of Search by month for Kiwibank, Rabobank New Zealand. The figures are in the table below the chart.

View monthly share of search table
MonthANZASBWestpacKiwibankBNZTSBSBS BankThe Co-operative BankHeartland BankRabobank New Zealand
Oct 202538%18.3%16.6%16.2%5.6%2.7%0.96%0.79%0.54%0.33%
Nov 202533.6%19.5%17.7%17.4%6%2.9%1%0.84%0.58%0.34%
Dec 202533.8%19.6%17.8%17.5%5.9%2.9%0.85%0.85%0.48%0.29%
Jan 202634.7%20.4%18.5%14.9%6.2%2.9%0.88%0.72%0.6%0.25%
Feb 202631.7%22.4%16.8%16.4%6.8%3.2%0.98%0.79%0.67%0.27%
Mar 202634.2%20.3%18.1%14.5%7.2%3%1.1%0.7%0.59%0.3%
Apr 202633.6%19.7%17.9%17.5%5.9%2.9%0.86%0.7%0.59%0.25%
May 202634.7%20.2%18.3%14.7%6.1%3.1%1.1%0.87%0.6%0.3%
Jun 202634.5%20%18.1%14.6%6%3.6%1.1%0.87%0.89%0.3%
Jul 202631.9%22.3%16.7%16.2%6.6%3.3%0.97%0.97%0.66%0.34%
Aug 202630.7%21.5%19.6%15.7%6.4%3.3%0.94%0.76%0.64%0.32%
Sep 2026——————————

How has the Kiwibank and Rabobank New Zealand comparison changed over the last 12 months?

How did search popularity change for New Zealand retail banks in August 2026?

  1. In August 2026, Kiwibank lost estimated Share of Search among retail banks in New Zealand, from 16.2% to 15.7%.

  2. Estimated monthly branded searches for Rabobank New Zealand in New Zealand fell 17.9% over 11 measured months, from 9.3K to 7.6K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Kiwibank’s and Rabobank New Zealand’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kiwibank

12 branded search terms

  • Kiwibank
  • kiwibank banking
  • kiwibank credit card
  • kiwibank home loan
  • kiwibank home loans
  • kiwibank kiwisaver
  • kiwibank mortgage
  • kiwibank mortgages
  • kiwibank personal loan
  • kiwibank savings
  • kiwibank savings account
  • kiwibank term deposit

Rabobank New Zealand

5 branded search terms

  • Rabobank
  • rabobank banking
  • rabobank savings
  • rabobank savings account
  • rabobank term deposit

How the Brand Demand Index is measured

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