Heartland Bank vs Kiwibank:Which is more popular by branded search in New Zealand?
In August 2026, Kiwibank had more branded searches than Heartland Bank among retail banks in New Zealand. Kiwibank was estimated to have 374K branded searches compared to Heartland Bank’s 15.2K, and held a 15.7% Share of Search versus Heartland Bank’s 0.64%.
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Which is more popular in search, Heartland Bank or Kiwibank?
Banks and building societies offering everyday banking to NZ consumers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kiwibank, Heartland Bank. The figures are in the table below the chart.
View monthly share of search table
| Month | ANZ | ASB | Westpac | Kiwibank | BNZ | TSB | SBS Bank | The Co-operative Bank | Heartland Bank | Rabobank New Zealand |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38% | 18.3% | 16.6% | 16.2% | 5.6% | 2.7% | 0.96% | 0.79% | 0.54% | 0.33% |
| Nov 2025 | 33.6% | 19.5% | 17.7% | 17.4% | 6% | 2.9% | 1% | 0.84% | 0.58% | 0.34% |
| Dec 2025 | 33.8% | 19.6% | 17.8% | 17.5% | 5.9% | 2.9% | 0.85% | 0.85% | 0.48% | 0.29% |
| Jan 2026 | 34.7% | 20.4% | 18.5% | 14.9% | 6.2% | 2.9% | 0.88% | 0.72% | 0.6% | 0.25% |
| Feb 2026 | 31.7% | 22.4% | 16.8% | 16.4% | 6.8% | 3.2% | 0.98% | 0.79% | 0.67% | 0.27% |
| Mar 2026 | 34.2% | 20.3% | 18.1% | 14.5% | 7.2% | 3% | 1.1% | 0.7% | 0.59% | 0.3% |
| Apr 2026 | 33.6% | 19.7% | 17.9% | 17.5% | 5.9% | 2.9% | 0.86% | 0.7% | 0.59% | 0.25% |
| May 2026 | 34.7% | 20.2% | 18.3% | 14.7% | 6.1% | 3.1% | 1.1% | 0.87% | 0.6% | 0.3% |
| Jun 2026 | 34.5% | 20% | 18.1% | 14.6% | 6% | 3.6% | 1.1% | 0.87% | 0.89% | 0.3% |
| Jul 2026 | 31.9% | 22.3% | 16.7% | 16.2% | 6.6% | 3.3% | 0.97% | 0.97% | 0.66% | 0.34% |
| Aug 2026 | 30.7% | 21.5% | 19.6% | 15.7% | 6.4% | 3.3% | 0.94% | 0.76% | 0.64% | 0.32% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Heartland Bank and Kiwibank comparison changed over the last 12 months?
3 findings
- Kiwibank was ahead of Heartland Bank in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Heartland Bank’s estimated Share of Search among retail banks in New Zealand moved from 0.54% to 0.64%, and its estimated monthly branded searches moved from 15.3K to 15.2K.
- Across the 11 months ending August 2026, Kiwibank’s estimated Share of Search among retail banks in New Zealand moved from 16.2% to 15.7%, and its estimated monthly branded searches moved from 458K to 374K.
How did search popularity change for New Zealand retail banks in August 2026?
1 change
In August 2026, Kiwibank lost estimated Share of Search among retail banks in New Zealand, from 16.2% to 15.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Heartland Bank’s and Kiwibank’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Heartland Bank
12 branded search terms
- Heartland Bank
- heartland bank business loan
- heartland bank home loan
- heartland bank home loans
- heartland bank loan
- heartland bank mortgage
- heartland bank mortgages
- heartland bank personal loan
- heartland bank savings
- heartland bank savings account
- heartland bank term deposit
- heartland business loan
Kiwibank
12 branded search terms
- Kiwibank
- kiwibank banking
- kiwibank credit card
- kiwibank home loan
- kiwibank home loans
- kiwibank kiwisaver
- kiwibank mortgage
- kiwibank mortgages
- kiwibank personal loan
- kiwibank savings
- kiwibank savings account
- kiwibank term deposit
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.