ANZ vs ASB:Which is more popular in New Zealand?
In September 2026, ANZ had more branded searches than ASB among retail banks in New Zealand. ANZ had about 731,000 branded searches, while ASB had 513,000. ANZ made up 32.2% of all retail bank searches we track, and ASB accounted for 22.6%. When we asked ChatGPT and Google AI Overviews about retail banks, both ANZ and ASB appeared in all five answers. ASB was mentioned before ANZ in four out of five answers.
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Top retail banks in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both ANZ and ASB showed up in all five answers. ASB was listed before ANZ in four of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
See every answer about retail banks
5 answers
Asked ChatGPT
“Which retail bank should I switch to in New Zealand?”
Asked ChatGPT
“What are the best retail banks in New Zealand?”
Asked ChatGPT
“What's the best retail bank in New Zealand for everyday banking?”
Searched Google, AI Overview
“best bank nz”
Searched Google, AI Overview
“nz retail banks”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is ANZ or ASB more popular in search?
This chart shows how often people search Google for ANZ and ASB by name. Each line represents a brand's share of searches for all ten retail banks we track, month by month, from searches in New Zealand.
Share of searches by month for ANZ, ASB. The figures are in the table below the chart.
View monthly share of searches table
| Month | ANZ | ASB |
|---|---|---|
| Nov 2025 | 33.7% | 19.6% |
| Dec 2025 | 33.9% | 19.6% |
| Jan 2026 | 34.8% | 20.4% |
| Feb 2026 | 31.8% | 22.5% |
| Mar 2026 | 34.3% | 20.4% |
| Apr 2026 | 33.7% | 19.7% |
| May 2026 | 34.7% | 20.2% |
| Jun 2026 | 34.6% | 20.1% |
| Jul 2026 | 32% | 22.3% |
| Aug 2026 | 30.8% | 21.6% |
| Sep 2026 | 32.2% | 22.6% |
| Oct 2026 | — | — |
How has branded search for ANZ and ASB changed in New Zealand over the last 12 months?
3 findings
- ANZ was ahead of ASB in every measured month of the 11 months ending September 2026.
- Across the 11 months ending September 2026, ANZ’s share of searches among retail banks in New Zealand moved from 33.7% to 32.2%, and its estimated monthly branded searches moved from 882K to 731K.
- Across the 11 months ending September 2026, ASB’s share of searches among retail banks in New Zealand moved from 19.6% to 22.6%, and its estimated monthly branded searches moved from 512K to 513K.
How did search popularity change for New Zealand retail banks in September 2026?
2 changes
In September 2026, ANZ gained share of searches among retail banks in New Zealand, from 30.8% to 32.2%.
In September 2026, ASB gained share of searches among retail banks in New Zealand, from 21.6% to 22.6%.
How are ANZ’s and ASB’s branded searches counted?
24 search terms
Brandwave collects information about searches that people make online using ANZ’s and ASB’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ANZ
12 branded search terms
- anz
- ANZ Bank
- anz banking
- anz credit card
- anz home loan
- anz home loans
- anz kiwisaver
- anz mortgage
- anz mortgages
- anz personal loan
- anz savings
- anz term deposit
ASB
12 branded search terms
- asb
- ASB Bank
- asb banking
- asb credit card
- asb home loan
- asb home loans
- asb kiwisaver
- asb mortgage
- asb mortgages
- asb personal loan
- asb savings
- asb term deposit
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