Brandwave

Beauty retailers in New Zealand:Which brands are most popular in search?

In August 2026, MECCA was the most searched among beauty retailers in New Zealand, with an estimated 107K branded searches and 46.6% estimated Share of Search within this set.

Share of Search, August 2026
  1. MECCA46.6%
  2. Hikoco26.3%
  3. Sephora16.7%
  4. Stylevana3.5%
  5. Adore Beauty3.2%
  6. YesStyle2.2%
  7. Beauty Bliss1%
  8. Lookfantastic0.28%
  9. Cult Beauty0.23%

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Share of SearchLeaderboard

Compare specialist beauty retailers serving New Zealand shoppers, using searches for their store names, locations, and shopping offerings. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among beauty retailers in New Zealand, by month

Share of Search by month for MECCA, Hikoco, Sephora, Stylevana, Adore Beauty, YesStyle. The figures are in the table below the chart.

View monthly share of search table
MonthMECCAHikocoSephoraStylevanaAdore BeautyYesStyleBeauty BlissLookfantasticCult Beauty
Oct 202547.1%23.5%20.3%2.5%2.8%2%0.78%0.29%0.6%
Nov 202546.2%21.9%22.9%2.3%3.5%1.6%0.99%0.2%0.43%
Dec 202556.2%19.1%17.4%2.1%2.8%1.5%0.54%0.18%0.25%
Jan 202647.6%24.4%18%3.5%3.2%1.9%0.78%0.19%0.38%
Feb 202654.3%22.1%15.9%2.4%2.4%1.8%0.66%0.17%0.24%
Mar 202643.5%28.4%17.5%3.6%3.3%2.3%0.86%0.2%0.26%
Apr 202645.2%29.1%16.9%2.9%2.5%2.1%0.77%0.2%0.27%
May 202644%27.9%17.8%3.3%3.4%2.3%0.86%0.22%0.22%
Jun 202643.2%27.8%18.3%3.8%3.1%2.4%0.9%0.23%0.23%
Jul 202647%25.8%17.5%3.4%2.8%2.2%0.85%0.27%0.19%
Aug 202646.6%26.3%16.7%3.5%3.2%2.2%1%0.28%0.23%
Sep 2026—————————

This month’s ranking, August 2026

  1. 1.MECCA

    46.6%

    held 1st · 107K estimated branded searches · -4.5% vs prior month · -0.4 points

  2. 2.Hikoco

    26.3%

    held 2nd · 60.1K estimated branded searches · -1.8% vs prior month · +0.5 points

  3. 3.Sephora

    16.7%

    held 3rd · 38.2K estimated branded searches · -8.2% vs prior month · -0.8 points

  4. 4.Stylevana

    3.5%

    held 4th · 8K estimated branded searches · 0% vs prior month · +0.1 points

  5. 5.Adore Beauty

    3.2%

    held 5th · 7.3K estimated branded searches · +10.7% vs prior month · +0.4 points

  6. 6.YesStyle

    2.2%

    held 6th · 5.1K estimated branded searches · -3% vs prior month · 0 points

  7. 7.Beauty Bliss

    1%

    held 7th · 2.3K estimated branded searches · +14.9% vs prior month · +0.2 points

  8. 8.Lookfantastic

    0.28%

    held 8th · 650 estimated branded searches · 0% vs prior month · 0 points

  9. 9.Cult Beauty

    0.23%

    held 9th · 530 estimated branded searches · +15.2% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among beauty retailers in New Zealand?

In August 2026, MECCA was the most searched among beauty retailers in New Zealand, with an estimated 107K branded searches and 46.6% estimated Share of Search within this set. Hikoco is in 2nd place, 20.3 percentage points behind at 26.3% Share of Search.

New Zealand beauty retailers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
MECCA47.1% → 46.6%56.2%Dec 202543.2%Jun 20261st
Hikoco23.5% → 26.3%29.1%Apr 202619.1%Dec 20252nd
Sephora20.3% → 16.7%22.9%Nov 202515.9%Feb 20263rd
Stylevana2.5% → 3.5%3.8%Jun 20262.1%Dec 20255th → 4th
Adore Beauty2.8% → 3.2%3.5%Nov 20252.4%Feb 20264th → 5th
YesStyle2% → 2.2%2.4%Jun 20261.5%Dec 20256th
Beauty Bliss0.78% → 1%1%Aug 20260.54%Dec 20257th
Lookfantastic0.29% → 0.28%0.29%Oct 20250.17%Feb 20269th → 8th
Cult Beauty0.6% → 0.23%0.6%Oct 20250.19%Jul 20268th → 9th

Each finding as a sentence

  • Across the 11 months ending August 2026, Hikoco’s estimated Share of Search among beauty retailers in New Zealand increased from 23.5% to 26.3%.
  • Across the 11 months ending August 2026, Sephora’s estimated Share of Search among beauty retailers in New Zealand decreased from 20.3% to 16.7%.
  • Across the 11 months ending August 2026, Stylevana’s estimated Share of Search among beauty retailers in New Zealand increased from 2.5% to 3.5%.
  • Across the 11 months ending August 2026, MECCA’s estimated Share of Search among beauty retailers in New Zealand peaked at 56.2% in December 2025 and was lowest at 43.2% in June 2026.
  • Across the 11 months ending August 2026, Hikoco’s estimated Share of Search among beauty retailers in New Zealand peaked at 29.1% in April 2026 and was lowest at 19.1% in December 2025.
  • Across the 11 months ending August 2026, Sephora’s estimated Share of Search among beauty retailers in New Zealand peaked at 22.9% in November 2025 and was lowest at 15.9% in February 2026.
  • Across the 11 months ending August 2026, Stylevana’s estimated Share of Search among beauty retailers in New Zealand peaked at 3.8% in June 2026 and was lowest at 2.1% in December 2025.
  • Across the 11 months ending August 2026, Adore Beauty’s estimated Share of Search among beauty retailers in New Zealand peaked at 3.5% in November 2025 and was lowest at 2.4% in February 2026.
  • Across the 11 months ending August 2026, Stylevana rose from 5th to 4th among beauty retailers in New Zealand.
  • Across the 11 months ending August 2026, Adore Beauty fell from 4th to 5th among beauty retailers in New Zealand.
  • Across the 11 months ending August 2026, Lookfantastic rose from 9th to 8th among beauty retailers in New Zealand.
  • Across the 11 months ending August 2026, Cult Beauty fell from 8th to 9th among beauty retailers in New Zealand.
  • Across the 11 months ending August 2026, MECCA, YesStyle and Beauty Bliss held steady: their estimated Share of Search among beauty retailers in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand beauty retailers in August 2026?

  1. In August 2026, Sephora lost estimated Share of Search among beauty retailers in New Zealand, from 17.5% to 16.7%.

  2. Estimated monthly branded searches for Stylevana in New Zealand rose 23.1% over 11 measured months, from 6.5K to 8K in August 2026.

  3. Estimated monthly branded searches for Beauty Bliss in New Zealand rose 14.9% over 11 measured months, from 2K to 2.3K in August 2026.

  4. Estimated monthly branded searches for Cult Beauty in New Zealand fell 66% over 11 measured months, from 1.6K to 530 in August 2026.

  5. Estimated monthly branded searches for Lookfantastic in New Zealand fell 14.5% over 11 measured months, from 760 to 650 in August 2026.

  6. Estimated monthly branded searches for MECCA in New Zealand fell 12.7% over 11 measured months, from 122K to 107K in August 2026.

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