Brandwave

How popular isCult Beauty?

In September 2026, people searched for Cult Beauty by name about 590 times in New Zealand, a 54.6% decrease from the previous year. These searches made up 0.07% of all New Zealand beauty retailer searches, placing Cult Beauty ninth out of ten retailers. When we asked both ChatGPT and Google AI Overviews about beauty retailers, Cult Beauty did not appear in any of the answers.

Search and AI answers in September 2026

Cult Beauty is the ninth most searched of 10 competitors and not listed in any AI answer.

  1. Chemist WarehouseShare of searches 80%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  2. MECCAShare of searches 9.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. HikocoShare of searches 6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  4. SephoraShare of searches 2.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  5. Cult BeautyShare of searches 0.07%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

+5 more

Cult Beauty website (opens in a new tab)

Follow Cult Beauty and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top beauty retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Cult Beauty did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. MECCA1st
  2. Sephora2nd
  3. Chemist Warehouse3rd
  4. Hikoco4th
  5. Adore Beauty4th
  6. Stylevana–
  7. YesStyle–
  8. Beauty Bliss–
  9. Cult Beauty–
  10. Lookfantastic–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • MECCA4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Chemist Warehouse3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Sephora3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hikoco2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Adore Beauty1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Stylevana0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • YesStyle0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Beauty Bliss0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Cult Beauty0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lookfantastic0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about beauty retailers

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which beauty retailers compete with Cult Beauty?

Cult Beauty against beauty retailers in New Zealand, by month

Share of searches by month for Chemist Warehouse, MECCA, Hikoco, Sephora, Cult Beauty. The figures are in the table below the chart.

View monthly share of searches table
MonthChemist WarehouseMECCAHikocoSephoraStylevanaYesStyleAdore BeautyBeauty BlissCult BeautyLookfantastic
Oct 202581%8.8%5.6%3%0.37%0.46%0.46%0.13%0.13%0.06%
Nov 202579.3%10.2%5.4%3.5%0.37%0.37%0.55%0.2%0.11%0.04%
Dec 202575.8%14.1%5.3%3.3%0.34%0.41%0.51%0.12%0.07%0.05%
Jan 202680%9.9%5.6%2.8%0.52%0.42%0.42%0.15%0.08%0.04%
Feb 202678.2%12.1%5.6%2.9%0.34%0.43%0.34%0.12%0.06%0.04%
Mar 202680.5%8.4%6.4%2.8%0.52%0.52%0.52%0.15%0.06%0.04%
Apr 202678.5%9.8%7.3%2.8%0.42%0.51%0.42%0.15%0.07%0.04%
May 202680.5%8.4%6.4%2.9%0.43%0.52%0.52%0.15%0.05%0.04%
Jun 202680.9%8.4%6.2%2.9%0.53%0.53%0.43%0.16%0.05%0.04%
Jul 202679.1%10%6.3%2.8%0.51%0.51%0.42%0.15%0.05%0.05%
Aug 202679.4%10%6.1%2.8%0.52%0.52%0.42%0.19%0.06%0.05%
Sep 202680%9.6%6%2.7%0.5%0.5%0.41%0.18%0.07%0.04%

  1. 1.Chemist Warehouse

    80%

    Held 1st. 702K estimated branded searches, +3.9% vs prior month. Share +0.5 points.

  2. 2.MECCA

    9.6%

    Held 2nd. 84.6K estimated branded searches, -0.4% vs prior month. Share -0.3 points.

  3. 3.Hikoco

    6%

    Held 3rd. 52.8K estimated branded searches, +2% vs prior month. Share -0.1 points.

  4. 4.Sephora

    2.7%

    Held 4th. 23.6K estimated branded searches, -0.34% vs prior month. Share -0.1 points.

  5. 5.Stylevana

    0.5%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.YesStyle

    0.5%

    Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Adore Beauty

    0.41%

    Held 7th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Beauty Bliss

    0.18%

    Held 8th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Cult Beauty

    0.07%

    Held 9th. 590 estimated branded searches, +22.9% vs prior month. Share 0 points.

  10. 10.Lookfantastic

    0.04%

    Held 10th. 390 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Cult Beauty and its closest rivals

Every comparison with Cult Beauty

9 comparisons

How has branded search demand for Cult Beauty changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Cult Beauty in New Zealand fell from 1.3K to 590.
  • Across the 12 months ending September 2026, Cult Beauty’s share of searches among beauty retailers in New Zealand held steady, from 0.13% to 0.07%.

How did search popularity change for New Zealand beauty retailers in September 2026?

6 changes

  1. In September 2026, Chemist Warehouse gained share of searches among beauty retailers in New Zealand, from 79.4% to 80%.

  2. Estimated monthly branded searches for Beauty Bliss in New Zealand rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026.

  3. Estimated monthly branded searches for Stylevana in New Zealand rose 22.2% over 12 measured months, from 3.6K to 4.4K in September 2026.

  4. Estimated monthly branded searches for Cult Beauty in New Zealand fell 54.6% over 12 measured months, from 1.3K to 590 in September 2026.

  5. Estimated monthly branded searches for Lookfantastic in New Zealand fell 33.9% over 12 measured months, from 590 to 390 in September 2026.

  6. Estimated monthly branded searches for Adore Beauty in New Zealand fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

How are Cult Beauty’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Cult Beauty’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cult beauty

Do you work for Cult Beauty? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Cult Beauty your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free