Cult Beauty vs MECCA:Which is more popular by branded search in New Zealand?
In August 2026, MECCA had more branded searches than Cult Beauty among beauty retailers in New Zealand. MECCA was estimated to have 107K branded searches compared to Cult Beauty’s 530, and held a 46.6% Share of Search versus Cult Beauty’s 0.23%.
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Which is more popular in search, Cult Beauty or MECCA?
Compare specialist beauty retailers serving New Zealand shoppers, using searches for their store names, locations, and shopping offerings. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for MECCA, Cult Beauty. The figures are in the table below the chart.
View monthly share of search table
| Month | MECCA | Hikoco | Sephora | Stylevana | Adore Beauty | YesStyle | Beauty Bliss | Lookfantastic | Cult Beauty |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.1% | 23.5% | 20.3% | 2.5% | 2.8% | 2% | 0.78% | 0.29% | 0.6% |
| Nov 2025 | 46.2% | 21.9% | 22.9% | 2.3% | 3.5% | 1.6% | 0.99% | 0.2% | 0.43% |
| Dec 2025 | 56.2% | 19.1% | 17.4% | 2.1% | 2.8% | 1.5% | 0.54% | 0.18% | 0.25% |
| Jan 2026 | 47.6% | 24.4% | 18% | 3.5% | 3.2% | 1.9% | 0.78% | 0.19% | 0.38% |
| Feb 2026 | 54.3% | 22.1% | 15.9% | 2.4% | 2.4% | 1.8% | 0.66% | 0.17% | 0.24% |
| Mar 2026 | 43.5% | 28.4% | 17.5% | 3.6% | 3.3% | 2.3% | 0.86% | 0.2% | 0.26% |
| Apr 2026 | 45.2% | 29.1% | 16.9% | 2.9% | 2.5% | 2.1% | 0.77% | 0.2% | 0.27% |
| May 2026 | 44% | 27.9% | 17.8% | 3.3% | 3.4% | 2.3% | 0.86% | 0.22% | 0.22% |
| Jun 2026 | 43.2% | 27.8% | 18.3% | 3.8% | 3.1% | 2.4% | 0.9% | 0.23% | 0.23% |
| Jul 2026 | 47% | 25.8% | 17.5% | 3.4% | 2.8% | 2.2% | 0.85% | 0.27% | 0.19% |
| Aug 2026 | 46.6% | 26.3% | 16.7% | 3.5% | 3.2% | 2.2% | 1% | 0.28% | 0.23% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Cult Beauty and MECCA comparison changed over the last 12 months?
3 findings
- MECCA was ahead of Cult Beauty in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cult Beauty’s estimated Share of Search among beauty retailers in New Zealand moved from 0.6% to 0.23%, and its estimated monthly branded searches moved from 1.6K to 530.
- Across the 11 months ending August 2026, MECCA’s estimated Share of Search among beauty retailers in New Zealand moved from 47.1% to 46.6%, and its estimated monthly branded searches moved from 122K to 107K.
How did search popularity change for New Zealand beauty retailers in August 2026?
2 changes
Estimated monthly branded searches for Cult Beauty in New Zealand fell 66% over 11 measured months, from 1.6K to 530 in August 2026.
Estimated monthly branded searches for MECCA in New Zealand fell 12.7% over 11 measured months, from 122K to 107K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Cult Beauty’s and MECCA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cult Beauty
2 branded search terms
- cult beauty
- cult beauty nz
MECCA
12 branded search terms
- mecca
- mecca beauty
- mecca botany
- mecca cosmetica
- mecca gift card
- mecca hamilton
- mecca near me
- mecca new zealand
- mecca nz
- mecca online
- mecca queenstown
- mecca sylvia park
Put your own brand in this comparison
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