Brandwave

How popular isYesStyle?

In September 2026, people searched for YesStyle by name about 4,400 times in New Zealand, about the same as the previous year. These searches made up 0.5% of all New Zealand beauty retailer searches, placing YesStyle sixth out of ten retailers. When we asked both ChatGPT and Google AI Overviews about beauty retailers, YesStyle did not appear in any of the answers.

Search and AI answers in September 2026

YesStyle is the sixth most searched of 10 competitors and not listed in any AI answer.

  1. Chemist WarehouseShare of searches 80%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  2. MECCAShare of searches 9.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. HikocoShare of searches 6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  4. SephoraShare of searches 2.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  5. YesStyleShare of searches 0.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top beauty retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, YesStyle did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. MECCA1st
  2. Sephora2nd
  3. Chemist Warehouse3rd
  4. Hikoco4th
  5. Adore Beauty4th
  6. Stylevana–
  7. YesStyle–
  8. Beauty Bliss–
  9. Cult Beauty–
  10. Lookfantastic–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • MECCA4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Chemist Warehouse3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Sephora3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hikoco2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Adore Beauty1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Stylevana0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • YesStyle0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Beauty Bliss0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Cult Beauty0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lookfantastic0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about beauty retailers

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which beauty retailers compete with YesStyle?

YesStyle against beauty retailers in New Zealand, by month

Share of searches by month for Chemist Warehouse, MECCA, Hikoco, Sephora, YesStyle. The figures are in the table below the chart.

View monthly share of searches table
MonthChemist WarehouseMECCAHikocoSephoraStylevanaYesStyleAdore BeautyBeauty BlissCult BeautyLookfantastic
Oct 202581%8.8%5.6%3%0.37%0.46%0.46%0.13%0.13%0.06%
Nov 202579.3%10.2%5.4%3.5%0.37%0.37%0.55%0.2%0.11%0.04%
Dec 202575.8%14.1%5.3%3.3%0.34%0.41%0.51%0.12%0.07%0.05%
Jan 202680%9.9%5.6%2.8%0.52%0.42%0.42%0.15%0.08%0.04%
Feb 202678.2%12.1%5.6%2.9%0.34%0.43%0.34%0.12%0.06%0.04%
Mar 202680.5%8.4%6.4%2.8%0.52%0.52%0.52%0.15%0.06%0.04%
Apr 202678.5%9.8%7.3%2.8%0.42%0.51%0.42%0.15%0.07%0.04%
May 202680.5%8.4%6.4%2.9%0.43%0.52%0.52%0.15%0.05%0.04%
Jun 202680.9%8.4%6.2%2.9%0.53%0.53%0.43%0.16%0.05%0.04%
Jul 202679.1%10%6.3%2.8%0.51%0.51%0.42%0.15%0.05%0.05%
Aug 202679.4%10%6.1%2.8%0.52%0.52%0.42%0.19%0.06%0.05%
Sep 202680%9.6%6%2.7%0.5%0.5%0.41%0.18%0.07%0.04%

  1. 1.Chemist Warehouse

    80%

    Held 1st. 702K estimated branded searches, +3.9% vs prior month. Share +0.5 points.

  2. 2.MECCA

    9.6%

    Held 2nd. 84.6K estimated branded searches, -0.4% vs prior month. Share -0.3 points.

  3. 3.Hikoco

    6%

    Held 3rd. 52.8K estimated branded searches, +2% vs prior month. Share -0.1 points.

  4. 4.Sephora

    2.7%

    Held 4th. 23.6K estimated branded searches, -0.34% vs prior month. Share -0.1 points.

  5. 5.Stylevana

    0.5%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.YesStyle

    0.5%

    Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Adore Beauty

    0.41%

    Held 7th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Beauty Bliss

    0.18%

    Held 8th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Cult Beauty

    0.07%

    Held 9th. 590 estimated branded searches, +22.9% vs prior month. Share 0 points.

  10. 10.Lookfantastic

    0.04%

    Held 10th. 390 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between YesStyle and its closest rivals

Every comparison with YesStyle

9 comparisons

How has branded search demand for YesStyle changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for YesStyle in New Zealand held steady at 4.4K.
  • Across the 12 months ending September 2026, YesStyle’s share of searches among beauty retailers in New Zealand held steady, from 0.46% to 0.5%.

How did search popularity change for New Zealand beauty retailers in September 2026?

6 changes

  1. In September 2026, Chemist Warehouse gained share of searches among beauty retailers in New Zealand, from 79.4% to 80%.

  2. Estimated monthly branded searches for Beauty Bliss in New Zealand rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026.

  3. Estimated monthly branded searches for Stylevana in New Zealand rose 22.2% over 12 measured months, from 3.6K to 4.4K in September 2026.

  4. Estimated monthly branded searches for Cult Beauty in New Zealand fell 54.6% over 12 measured months, from 1.3K to 590 in September 2026.

  5. Estimated monthly branded searches for Lookfantastic in New Zealand fell 33.9% over 12 measured months, from 590 to 390 in September 2026.

  6. Estimated monthly branded searches for Adore Beauty in New Zealand fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

How are YesStyle’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using YesStyle’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • yesstyle

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How the Brand Demand Index is measured

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