Sephora vs YesStyle:Which is more popular by branded search in New Zealand?
In August 2026, Sephora had more branded searches than YesStyle among beauty retailers in New Zealand. Sephora was estimated to have 38.2K branded searches compared to YesStyle’s 5.1K, and held a 16.7% Share of Search versus YesStyle’s 2.2%.
Follow Sephora vs YesStyle and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Sephora or YesStyle?
Compare specialist beauty retailers serving New Zealand shoppers, using searches for their store names, locations, and shopping offerings. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sephora, YesStyle. The figures are in the table below the chart.
View monthly share of search table
| Month | MECCA | Hikoco | Sephora | Stylevana | Adore Beauty | YesStyle | Beauty Bliss | Lookfantastic | Cult Beauty |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.1% | 23.5% | 20.3% | 2.5% | 2.8% | 2% | 0.78% | 0.29% | 0.6% |
| Nov 2025 | 46.2% | 21.9% | 22.9% | 2.3% | 3.5% | 1.6% | 0.99% | 0.2% | 0.43% |
| Dec 2025 | 56.2% | 19.1% | 17.4% | 2.1% | 2.8% | 1.5% | 0.54% | 0.18% | 0.25% |
| Jan 2026 | 47.6% | 24.4% | 18% | 3.5% | 3.2% | 1.9% | 0.78% | 0.19% | 0.38% |
| Feb 2026 | 54.3% | 22.1% | 15.9% | 2.4% | 2.4% | 1.8% | 0.66% | 0.17% | 0.24% |
| Mar 2026 | 43.5% | 28.4% | 17.5% | 3.6% | 3.3% | 2.3% | 0.86% | 0.2% | 0.26% |
| Apr 2026 | 45.2% | 29.1% | 16.9% | 2.9% | 2.5% | 2.1% | 0.77% | 0.2% | 0.27% |
| May 2026 | 44% | 27.9% | 17.8% | 3.3% | 3.4% | 2.3% | 0.86% | 0.22% | 0.22% |
| Jun 2026 | 43.2% | 27.8% | 18.3% | 3.8% | 3.1% | 2.4% | 0.9% | 0.23% | 0.23% |
| Jul 2026 | 47% | 25.8% | 17.5% | 3.4% | 2.8% | 2.2% | 0.85% | 0.27% | 0.19% |
| Aug 2026 | 46.6% | 26.3% | 16.7% | 3.5% | 3.2% | 2.2% | 1% | 0.28% | 0.23% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Sephora and YesStyle comparison changed over the last 12 months?
3 findings
- Sephora was ahead of YesStyle in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Sephora’s estimated Share of Search among beauty retailers in New Zealand moved from 20.3% to 16.7%, and its estimated monthly branded searches moved from 52.8K to 38.2K.
- Across the 11 months ending August 2026, YesStyle’s estimated Share of Search among beauty retailers in New Zealand moved from 2% to 2.2%, and its estimated monthly branded searches moved from 5.3K to 5.1K.
How did search popularity change for New Zealand beauty retailers in August 2026?
1 change
In August 2026, Sephora lost estimated Share of Search among beauty retailers in New Zealand, from 17.5% to 16.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Sephora’s and YesStyle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.