How popular isSephora in search?
In August 2026, there were an estimated 38.2K branded searches for Sephora in New Zealand which is down 27.5% over the last 11 months. Sephora holds 16.7% estimated Share of Search among New Zealand beauty retailers and is ranked 3rd of 9 competitors for search popularity.
MECCA46.6%
Hikoco26.3%Sephora16.7%
Stylevana3.5%
Adore Beauty3.2%
YesStyle2.2%
Beauty Bliss1%
Lookfantastic0.28%
Cult Beauty0.23%
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Which beauty retailers compete with Sephora?
Share of Search by month for MECCA, Hikoco, Sephora, Stylevana, Adore Beauty, YesStyle. The figures are in the table below the chart.
View monthly share of search table
| Month | MECCA | Hikoco | Sephora | Stylevana | Adore Beauty | YesStyle | Beauty Bliss | Lookfantastic | Cult Beauty |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.1% | 23.5% | 20.3% | 2.5% | 2.8% | 2% | 0.78% | 0.29% | 0.6% |
| Nov 2025 | 46.2% | 21.9% | 22.9% | 2.3% | 3.5% | 1.6% | 0.99% | 0.2% | 0.43% |
| Dec 2025 | 56.2% | 19.1% | 17.4% | 2.1% | 2.8% | 1.5% | 0.54% | 0.18% | 0.25% |
| Jan 2026 | 47.6% | 24.4% | 18% | 3.5% | 3.2% | 1.9% | 0.78% | 0.19% | 0.38% |
| Feb 2026 | 54.3% | 22.1% | 15.9% | 2.4% | 2.4% | 1.8% | 0.66% | 0.17% | 0.24% |
| Mar 2026 | 43.5% | 28.4% | 17.5% | 3.6% | 3.3% | 2.3% | 0.86% | 0.2% | 0.26% |
| Apr 2026 | 45.2% | 29.1% | 16.9% | 2.9% | 2.5% | 2.1% | 0.77% | 0.2% | 0.27% |
| May 2026 | 44% | 27.9% | 17.8% | 3.3% | 3.4% | 2.3% | 0.86% | 0.22% | 0.22% |
| Jun 2026 | 43.2% | 27.8% | 18.3% | 3.8% | 3.1% | 2.4% | 0.9% | 0.23% | 0.23% |
| Jul 2026 | 47% | 25.8% | 17.5% | 3.4% | 2.8% | 2.2% | 0.85% | 0.27% | 0.19% |
| Aug 2026 | 46.6% | 26.3% | 16.7% | 3.5% | 3.2% | 2.2% | 1% | 0.28% | 0.23% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.6% | 107K | -4.5% | -0.4 points | |
| 2, held 2nd | 26.3% | 60.1K | -1.8% | +0.5 points | |
| 3, held 3rd | 16.7% | 38.2K | -8.2% | -0.8 points | |
| 4, held 4th | 3.5% | 8K | 0% | +0.1 points | |
| 5, held 5th | 3.2% | 7.3K | +10.7% | +0.4 points | |
| 6, held 6th | 2.2% | 5.1K | -3% | 0 points | |
| 7, held 7th | 1% | 2.3K | +14.9% | +0.2 points | |
| 8, held 8th | 0.28% | 650 | 0% | 0 points | |
| 9, held 9th | 0.23% | 530 | +15.2% | 0 points |
1.
MECCA46.6%
held 1st · 107K estimated branded searches · -4.5% vs prior month · -0.4 points
2.
Hikoco26.3%
held 2nd · 60.1K estimated branded searches · -1.8% vs prior month · +0.5 points
3.
16.7%
held 3rd · 38.2K estimated branded searches · -8.2% vs prior month · -0.8 points
3.5%
held 4th · 8K estimated branded searches · 0% vs prior month · +0.1 points
3.2%
held 5th · 7.3K estimated branded searches · +10.7% vs prior month · +0.4 points
6.
YesStyle2.2%
held 6th · 5.1K estimated branded searches · -3% vs prior month · 0 points
1%
held 7th · 2.3K estimated branded searches · +14.9% vs prior month · +0.2 points
0.28%
held 8th · 650 estimated branded searches · 0% vs prior month · 0 points
0.23%
held 9th · 530 estimated branded searches · +15.2% vs prior month · 0 points
Compare search popularity between Sephora and its closest rivals
How has branded search demand for Sephora changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Sephora in New Zealand fell from 52.8K to 38.2K.
- Across the 11 months ending August 2026, Sephora’s estimated Share of Search among beauty retailers in New Zealand decreased from 20.3% to 16.7%.
- Across the 11 months ending August 2026, Sephora’s estimated Share of Search among beauty retailers in New Zealand peaked at 22.9% in November 2025 and was lowest at 15.9% in February 2026.
How did search popularity change for New Zealand beauty retailers in August 2026?
6 changes
In August 2026, Sephora lost estimated Share of Search among beauty retailers in New Zealand, from 17.5% to 16.7%.
Estimated monthly branded searches for Stylevana in New Zealand rose 23.1% over 11 measured months, from 6.5K to 8K in August 2026.
Estimated monthly branded searches for Beauty Bliss in New Zealand rose 14.9% over 11 measured months, from 2K to 2.3K in August 2026.
Estimated monthly branded searches for Cult Beauty in New Zealand fell 66% over 11 measured months, from 1.6K to 530 in August 2026.
Estimated monthly branded searches for Lookfantastic in New Zealand fell 14.5% over 11 measured months, from 760 to 650 in August 2026.
Estimated monthly branded searches for MECCA in New Zealand fell 12.7% over 11 measured months, from 122K to 107K in August 2026.
How is Sephora measured?
Brandwave collects information about searches that people make online using Sephora’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- sephora
- sephora makeup
- sephora near me
- sephora new zealand
- sephora nz
- sephora online
- sephora skincare
- sephora sylvia park
Do you work for Sephora? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Sephora your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.