Adore Beauty vs Sephora:Which is more popular by branded search in New Zealand?
In August 2026, Sephora had more branded searches than Adore Beauty among beauty retailers in New Zealand. Sephora was estimated to have 38.2K branded searches compared to Adore Beauty’s 7.3K, and held a 16.7% Share of Search versus Adore Beauty’s 3.2%.
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Which is more popular in search, Adore Beauty or Sephora?
Compare specialist beauty retailers serving New Zealand shoppers, using searches for their store names, locations, and shopping offerings. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sephora, Adore Beauty. The figures are in the table below the chart.
View monthly share of search table
| Month | MECCA | Hikoco | Sephora | Stylevana | Adore Beauty | YesStyle | Beauty Bliss | Lookfantastic | Cult Beauty |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.1% | 23.5% | 20.3% | 2.5% | 2.8% | 2% | 0.78% | 0.29% | 0.6% |
| Nov 2025 | 46.2% | 21.9% | 22.9% | 2.3% | 3.5% | 1.6% | 0.99% | 0.2% | 0.43% |
| Dec 2025 | 56.2% | 19.1% | 17.4% | 2.1% | 2.8% | 1.5% | 0.54% | 0.18% | 0.25% |
| Jan 2026 | 47.6% | 24.4% | 18% | 3.5% | 3.2% | 1.9% | 0.78% | 0.19% | 0.38% |
| Feb 2026 | 54.3% | 22.1% | 15.9% | 2.4% | 2.4% | 1.8% | 0.66% | 0.17% | 0.24% |
| Mar 2026 | 43.5% | 28.4% | 17.5% | 3.6% | 3.3% | 2.3% | 0.86% | 0.2% | 0.26% |
| Apr 2026 | 45.2% | 29.1% | 16.9% | 2.9% | 2.5% | 2.1% | 0.77% | 0.2% | 0.27% |
| May 2026 | 44% | 27.9% | 17.8% | 3.3% | 3.4% | 2.3% | 0.86% | 0.22% | 0.22% |
| Jun 2026 | 43.2% | 27.8% | 18.3% | 3.8% | 3.1% | 2.4% | 0.9% | 0.23% | 0.23% |
| Jul 2026 | 47% | 25.8% | 17.5% | 3.4% | 2.8% | 2.2% | 0.85% | 0.27% | 0.19% |
| Aug 2026 | 46.6% | 26.3% | 16.7% | 3.5% | 3.2% | 2.2% | 1% | 0.28% | 0.23% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Adore Beauty and Sephora comparison changed over the last 12 months?
3 findings
- Sephora was ahead of Adore Beauty in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Adore Beauty’s estimated Share of Search among beauty retailers in New Zealand moved from 2.8% to 3.2%, and its estimated monthly branded searches held steady at 7.3K.
- Across the 11 months ending August 2026, Sephora’s estimated Share of Search among beauty retailers in New Zealand moved from 20.3% to 16.7%, and its estimated monthly branded searches moved from 52.8K to 38.2K.
How did search popularity change for New Zealand beauty retailers in August 2026?
1 change
In August 2026, Sephora lost estimated Share of Search among beauty retailers in New Zealand, from 17.5% to 16.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Adore Beauty’s and Sephora’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adore Beauty
4 branded search terms
- adore beauty
- adore beauty new zealand
- adore beauty nz
- adore beauty store
Sephora
8 branded search terms
- sephora
- sephora makeup
- sephora near me
- sephora new zealand
- sephora nz
- sephora online
- sephora skincare
- sephora sylvia park
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.