How popular isAdore Beauty in search?
In August 2026, there were an estimated 7.3K branded searches for Adore Beauty in New Zealand which held steady over the last 11 months. Adore Beauty holds 3.2% estimated Share of Search among New Zealand beauty retailers and is ranked 5th of 9 competitors for search popularity.
MECCA46.6%
Hikoco26.3%Sephora16.7%
Stylevana3.5%
Adore Beauty3.2%
YesStyle2.2%
Beauty Bliss1%
Lookfantastic0.28%
Cult Beauty0.23%
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Which beauty retailers compete with Adore Beauty?
Share of Search by month for MECCA, Hikoco, Sephora, Stylevana, Adore Beauty, YesStyle. The figures are in the table below the chart.
View monthly share of search table
| Month | MECCA | Hikoco | Sephora | Stylevana | Adore Beauty | YesStyle | Beauty Bliss | Lookfantastic | Cult Beauty |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.1% | 23.5% | 20.3% | 2.5% | 2.8% | 2% | 0.78% | 0.29% | 0.6% |
| Nov 2025 | 46.2% | 21.9% | 22.9% | 2.3% | 3.5% | 1.6% | 0.99% | 0.2% | 0.43% |
| Dec 2025 | 56.2% | 19.1% | 17.4% | 2.1% | 2.8% | 1.5% | 0.54% | 0.18% | 0.25% |
| Jan 2026 | 47.6% | 24.4% | 18% | 3.5% | 3.2% | 1.9% | 0.78% | 0.19% | 0.38% |
| Feb 2026 | 54.3% | 22.1% | 15.9% | 2.4% | 2.4% | 1.8% | 0.66% | 0.17% | 0.24% |
| Mar 2026 | 43.5% | 28.4% | 17.5% | 3.6% | 3.3% | 2.3% | 0.86% | 0.2% | 0.26% |
| Apr 2026 | 45.2% | 29.1% | 16.9% | 2.9% | 2.5% | 2.1% | 0.77% | 0.2% | 0.27% |
| May 2026 | 44% | 27.9% | 17.8% | 3.3% | 3.4% | 2.3% | 0.86% | 0.22% | 0.22% |
| Jun 2026 | 43.2% | 27.8% | 18.3% | 3.8% | 3.1% | 2.4% | 0.9% | 0.23% | 0.23% |
| Jul 2026 | 47% | 25.8% | 17.5% | 3.4% | 2.8% | 2.2% | 0.85% | 0.27% | 0.19% |
| Aug 2026 | 46.6% | 26.3% | 16.7% | 3.5% | 3.2% | 2.2% | 1% | 0.28% | 0.23% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.6% | 107K | -4.5% | -0.4 points | |
| 2, held 2nd | 26.3% | 60.1K | -1.8% | +0.5 points | |
| 3, held 3rd | 16.7% | 38.2K | -8.2% | -0.8 points | |
| 4, held 4th | 3.5% | 8K | 0% | +0.1 points | |
| 5, held 5th | 3.2% | 7.3K | +10.7% | +0.4 points | |
| 6, held 6th | 2.2% | 5.1K | -3% | 0 points | |
| 7, held 7th | 1% | 2.3K | +14.9% | +0.2 points | |
| 8, held 8th | 0.28% | 650 | 0% | 0 points | |
| 9, held 9th | 0.23% | 530 | +15.2% | 0 points |
1.
MECCA46.6%
held 1st · 107K estimated branded searches · -4.5% vs prior month · -0.4 points
2.
Hikoco26.3%
held 2nd · 60.1K estimated branded searches · -1.8% vs prior month · +0.5 points
3.
16.7%
held 3rd · 38.2K estimated branded searches · -8.2% vs prior month · -0.8 points
3.5%
held 4th · 8K estimated branded searches · 0% vs prior month · +0.1 points
3.2%
held 5th · 7.3K estimated branded searches · +10.7% vs prior month · +0.4 points
6.
YesStyle2.2%
held 6th · 5.1K estimated branded searches · -3% vs prior month · 0 points
1%
held 7th · 2.3K estimated branded searches · +14.9% vs prior month · +0.2 points
0.28%
held 8th · 650 estimated branded searches · 0% vs prior month · 0 points
0.23%
held 9th · 530 estimated branded searches · +15.2% vs prior month · 0 points
Compare search popularity between Adore Beauty and its closest rivals
How has branded search demand for Adore Beauty changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Adore Beauty in New Zealand held steady at 7.3K.
- Across the 11 months ending August 2026, Adore Beauty’s estimated Share of Search among beauty retailers in New Zealand peaked at 3.5% in November 2025 and was lowest at 2.4% in February 2026.
- Across the 11 months ending August 2026, Adore Beauty fell from 4th to 5th among beauty retailers in New Zealand.
How did search popularity change for New Zealand beauty retailers in August 2026?
6 changes
In August 2026, Sephora lost estimated Share of Search among beauty retailers in New Zealand, from 17.5% to 16.7%.
Estimated monthly branded searches for Stylevana in New Zealand rose 23.1% over 11 measured months, from 6.5K to 8K in August 2026.
Estimated monthly branded searches for Beauty Bliss in New Zealand rose 14.9% over 11 measured months, from 2K to 2.3K in August 2026.
Estimated monthly branded searches for Cult Beauty in New Zealand fell 66% over 11 measured months, from 1.6K to 530 in August 2026.
Estimated monthly branded searches for Lookfantastic in New Zealand fell 14.5% over 11 measured months, from 760 to 650 in August 2026.
Estimated monthly branded searches for MECCA in New Zealand fell 12.7% over 11 measured months, from 122K to 107K in August 2026.
How is Adore Beauty measured?
Brandwave collects information about searches that people make online using Adore Beauty’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- adore beauty
- adore beauty new zealand
- adore beauty nz
- adore beauty store
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Is Adore Beauty your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.