Brandwave

How popular isHikoco?

In September 2026, people searched for Hikoco by name about 52,800 times in New Zealand, about the same as the previous year. These searches made up 6% of all New Zealand beauty retailer searches, placing Hikoco third out of ten retailers. When we asked both ChatGPT and Google AI Overviews about beauty retailers, Hikoco appeared in two of the four answers and was the joint fourth most recommended of the ten.

Search and AI answers in September 2026

Hikoco is the third most searched of 10 competitors and the joint fourth most recommended in AI answers.

  1. Chemist WarehouseShare of searches 80%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  2. MECCAShare of searches 9.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. HikocoShare of searches 6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  4. SephoraShare of searches 2.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  5. StylevanaShare of searches 0.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top beauty retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Hikoco was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Hikoco is the joint fourth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. MECCA1st
  2. Sephora2nd
  3. Chemist Warehouse3rd
  4. Hikoco4th
  5. Adore Beauty4th
  6. Stylevana–
  7. YesStyle–
  8. Beauty Bliss–
  9. Cult Beauty–
  10. Lookfantastic–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • MECCA4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Chemist Warehouse3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Sephora3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hikoco2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Adore Beauty1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Stylevana0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • YesStyle0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Beauty Bliss0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Cult Beauty0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lookfantastic0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about beauty retailers

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which beauty retailers compete with Hikoco?

Hikoco against beauty retailers in New Zealand, by month

Share of searches by month for Chemist Warehouse, MECCA, Hikoco, Sephora. The figures are in the table below the chart.

View monthly share of searches table
MonthChemist WarehouseMECCAHikocoSephoraStylevanaYesStyleAdore BeautyBeauty BlissCult BeautyLookfantastic
Oct 202581%8.8%5.6%3%0.37%0.46%0.46%0.13%0.13%0.06%
Nov 202579.3%10.2%5.4%3.5%0.37%0.37%0.55%0.2%0.11%0.04%
Dec 202575.8%14.1%5.3%3.3%0.34%0.41%0.51%0.12%0.07%0.05%
Jan 202680%9.9%5.6%2.8%0.52%0.42%0.42%0.15%0.08%0.04%
Feb 202678.2%12.1%5.6%2.9%0.34%0.43%0.34%0.12%0.06%0.04%
Mar 202680.5%8.4%6.4%2.8%0.52%0.52%0.52%0.15%0.06%0.04%
Apr 202678.5%9.8%7.3%2.8%0.42%0.51%0.42%0.15%0.07%0.04%
May 202680.5%8.4%6.4%2.9%0.43%0.52%0.52%0.15%0.05%0.04%
Jun 202680.9%8.4%6.2%2.9%0.53%0.53%0.43%0.16%0.05%0.04%
Jul 202679.1%10%6.3%2.8%0.51%0.51%0.42%0.15%0.05%0.05%
Aug 202679.4%10%6.1%2.8%0.52%0.52%0.42%0.19%0.06%0.05%
Sep 202680%9.6%6%2.7%0.5%0.5%0.41%0.18%0.07%0.04%

  1. 1.Chemist Warehouse

    80%

    Held 1st. 702K estimated branded searches, +3.9% vs prior month. Share +0.5 points.

  2. 2.MECCA

    9.6%

    Held 2nd. 84.6K estimated branded searches, -0.4% vs prior month. Share -0.3 points.

  3. 3.Hikoco

    6%

    Held 3rd. 52.8K estimated branded searches, +2% vs prior month. Share -0.1 points.

  4. 4.Sephora

    2.7%

    Held 4th. 23.6K estimated branded searches, -0.34% vs prior month. Share -0.1 points.

  5. 5.Stylevana

    0.5%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.YesStyle

    0.5%

    Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Adore Beauty

    0.41%

    Held 7th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Beauty Bliss

    0.18%

    Held 8th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Cult Beauty

    0.07%

    Held 9th. 590 estimated branded searches, +22.9% vs prior month. Share 0 points.

  10. 10.Lookfantastic

    0.04%

    Held 10th. 390 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Hikoco and its closest rivals

Every comparison with Hikoco

9 comparisons

How has branded search demand for Hikoco changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hikoco in New Zealand held steady, from 54.2K to 52.8K.
  • Across the 12 months ending September 2026, Hikoco’s share of searches among beauty retailers in New Zealand peaked at 7.3% in April 2026 and was lowest at 5.3% in December 2025.

How did search popularity change for New Zealand beauty retailers in September 2026?

6 changes

  1. In September 2026, Chemist Warehouse gained share of searches among beauty retailers in New Zealand, from 79.4% to 80%.

  2. Estimated monthly branded searches for Beauty Bliss in New Zealand rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026.

  3. Estimated monthly branded searches for Stylevana in New Zealand rose 22.2% over 12 measured months, from 3.6K to 4.4K in September 2026.

  4. Estimated monthly branded searches for Cult Beauty in New Zealand fell 54.6% over 12 measured months, from 1.3K to 590 in September 2026.

  5. Estimated monthly branded searches for Lookfantastic in New Zealand fell 33.9% over 12 measured months, from 590 to 390 in September 2026.

  6. Estimated monthly branded searches for Adore Beauty in New Zealand fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

How are Hikoco’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Hikoco’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hikoco
  • hikoco newmarket
  • hikoco queen street
  • hikoco skincare
  • hikoco sylvia park

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How the Brand Demand Index is measured

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