Beauty Bliss vs Hikoco:Which is more popular by branded search in New Zealand?
In August 2026, Hikoco had more branded searches than Beauty Bliss among beauty retailers in New Zealand. Hikoco was estimated to have 60.1K branded searches compared to Beauty Bliss’ 2.3K, and held a 26.3% Share of Search versus Beauty Bliss’ 1%.
Follow Beauty Bliss vs Hikoco and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Beauty Bliss or Hikoco?
Compare specialist beauty retailers serving New Zealand shoppers, using searches for their store names, locations, and shopping offerings. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hikoco, Beauty Bliss. The figures are in the table below the chart.
View monthly share of search table
| Month | MECCA | Hikoco | Sephora | Stylevana | Adore Beauty | YesStyle | Beauty Bliss | Lookfantastic | Cult Beauty |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.1% | 23.5% | 20.3% | 2.5% | 2.8% | 2% | 0.78% | 0.29% | 0.6% |
| Nov 2025 | 46.2% | 21.9% | 22.9% | 2.3% | 3.5% | 1.6% | 0.99% | 0.2% | 0.43% |
| Dec 2025 | 56.2% | 19.1% | 17.4% | 2.1% | 2.8% | 1.5% | 0.54% | 0.18% | 0.25% |
| Jan 2026 | 47.6% | 24.4% | 18% | 3.5% | 3.2% | 1.9% | 0.78% | 0.19% | 0.38% |
| Feb 2026 | 54.3% | 22.1% | 15.9% | 2.4% | 2.4% | 1.8% | 0.66% | 0.17% | 0.24% |
| Mar 2026 | 43.5% | 28.4% | 17.5% | 3.6% | 3.3% | 2.3% | 0.86% | 0.2% | 0.26% |
| Apr 2026 | 45.2% | 29.1% | 16.9% | 2.9% | 2.5% | 2.1% | 0.77% | 0.2% | 0.27% |
| May 2026 | 44% | 27.9% | 17.8% | 3.3% | 3.4% | 2.3% | 0.86% | 0.22% | 0.22% |
| Jun 2026 | 43.2% | 27.8% | 18.3% | 3.8% | 3.1% | 2.4% | 0.9% | 0.23% | 0.23% |
| Jul 2026 | 47% | 25.8% | 17.5% | 3.4% | 2.8% | 2.2% | 0.85% | 0.27% | 0.19% |
| Aug 2026 | 46.6% | 26.3% | 16.7% | 3.5% | 3.2% | 2.2% | 1% | 0.28% | 0.23% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Beauty Bliss and Hikoco comparison changed over the last 12 months?
3 findings
- Hikoco was ahead of Beauty Bliss in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Beauty Bliss’ estimated Share of Search among beauty retailers in New Zealand moved from 0.78% to 1%, and its estimated monthly branded searches moved from 2K to 2.3K.
- Across the 11 months ending August 2026, Hikoco’s estimated Share of Search among beauty retailers in New Zealand moved from 23.5% to 26.3%, and its estimated monthly branded searches moved from 61.1K to 60.1K.
How did search popularity change for New Zealand beauty retailers in August 2026?
1 change
Estimated monthly branded searches for Beauty Bliss in New Zealand rose 14.9% over 11 measured months, from 2K to 2.3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Beauty Bliss’ and Hikoco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Beauty Bliss
2 branded search terms
- beauty bliss
- beauty bliss nz
Hikoco
8 branded search terms
- hikoco
- hikoco co nz
- hikoco newmarket
- hikoco nz
- hikoco queen street
- hikoco skincare
- hikoco store
- hikoco sylvia park
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.