Brandwave

Adore Beauty vs Chemist Warehouse:Which is more popular?

In September 2026, Chemist Warehouse had more branded searches than Adore Beauty among beauty retailers in New Zealand. Chemist Warehouse had about 702,000 branded searches, while Adore Beauty had 3,600. Chemist Warehouse made up 80% of all beauty retailer searches we track, and Adore Beauty accounted for 0.41%. When we asked ChatGPT and Google AI Overviews about beauty retailers, Chemist Warehouse appeared in three of the four answers and Adore Beauty in one. Chemist Warehouse was mentioned before Adore Beauty in every answer that named either.

Among beauty retailers in New Zealand in September 2026

Who do people search for more?

Chemist Warehouse, about 195 searches for every 1 for Adore Beauty

Chemist Warehouse 702K searchesAdore Beauty 3.6K searches

Who does AI mention more?

Chemist Warehouse, mentioned in 3 of 4 answers, Adore Beauty in 1

Chemist Warehouse in 3 of 4Adore Beauty in 1 of 4

Who does AI recommend more?

Chemist Warehouse, named ahead of Adore Beauty in 2 of 2 answers

Chemist Warehouse first in 2Adore Beauty never first

Follow Adore Beauty vs Chemist Warehouse and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top beauty retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Chemist Warehouse was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Adore Beauty was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Chemist Warehouse was listed before Adore Beauty in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. MECCA1st
  2. Sephora2nd
  3. Chemist Warehouse3rd
  4. Hikoco4th
  5. Adore Beauty4th
  6. Stylevana–
  7. YesStyle–
  8. Beauty Bliss–
  9. Cult Beauty–
  10. Lookfantastic–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • MECCA4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Chemist Warehouse3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Sephora3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hikoco2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Adore Beauty1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Stylevana0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • YesStyle0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Beauty Bliss0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Cult Beauty0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lookfantastic0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about beauty retailers

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Adore Beauty or Chemist Warehouse more popular in search?

This chart shows how often people search Google for Adore Beauty and Chemist Warehouse by name. Each line represents a brand's share of searches for all ten beauty retailers we track, month by month, from searches in New Zealand.

Adore Beauty and Chemist Warehouse among beauty retailers in New Zealand, by month

Share of searches by month for Chemist Warehouse, Adore Beauty. The figures are in the table below the chart.

View monthly share of searches table
MonthChemist WarehouseMECCAHikocoSephoraStylevanaYesStyleAdore BeautyBeauty BlissCult BeautyLookfantastic
Oct 202581%8.8%5.6%3%0.37%0.46%0.46%0.13%0.13%0.06%
Nov 202579.3%10.2%5.4%3.5%0.37%0.37%0.55%0.2%0.11%0.04%
Dec 202575.8%14.1%5.3%3.3%0.34%0.41%0.51%0.12%0.07%0.05%
Jan 202680%9.9%5.6%2.8%0.52%0.42%0.42%0.15%0.08%0.04%
Feb 202678.2%12.1%5.6%2.9%0.34%0.43%0.34%0.12%0.06%0.04%
Mar 202680.5%8.4%6.4%2.8%0.52%0.52%0.52%0.15%0.06%0.04%
Apr 202678.5%9.8%7.3%2.8%0.42%0.51%0.42%0.15%0.07%0.04%
May 202680.5%8.4%6.4%2.9%0.43%0.52%0.52%0.15%0.05%0.04%
Jun 202680.9%8.4%6.2%2.9%0.53%0.53%0.43%0.16%0.05%0.04%
Jul 202679.1%10%6.3%2.8%0.51%0.51%0.42%0.15%0.05%0.05%
Aug 202679.4%10%6.1%2.8%0.52%0.52%0.42%0.19%0.06%0.05%
Sep 202680%9.6%6%2.7%0.5%0.5%0.41%0.18%0.07%0.04%

How has the Adore Beauty and Chemist Warehouse comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand beauty retailers in September 2026?

2 changes

  1. In September 2026, Chemist Warehouse gained share of searches among beauty retailers in New Zealand, from 79.4% to 80%.

  2. Estimated monthly branded searches for Adore Beauty in New Zealand fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Adore Beauty’s and Chemist Warehouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adore Beauty

1 branded search term

  • adore beauty

Chemist Warehouse

6 branded search terms

  • Chemist Warehouse
  • chemist warehouse hours
  • chemist warehouse lynnmall
  • chemist warehouse nz
  • chemist warehouse westgate
  • the chemist warehouse

How the Brand Demand Index is measured

Other head-to-heads among beauty retailers

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free