Brandwave

Chemist Warehouse vs YesStyle:Which is more popular?

In September 2026, Chemist Warehouse had more branded searches than YesStyle among beauty retailers in New Zealand. Chemist Warehouse had about 702,000 branded searches, while YesStyle had 4,400. Chemist Warehouse made up 80% of all beauty retailer searches we track, and YesStyle accounted for 0.5%. When we asked ChatGPT and Google AI Overviews about beauty retailers, Chemist Warehouse appeared in three of the four answers and YesStyle in none.

Among beauty retailers in New Zealand in September 2026

Who do people search for more?

Chemist Warehouse, about 160 searches for every 1 for YesStyle

Chemist Warehouse 702K searchesYesStyle 4.4K searches

Who does AI mention more?

Chemist Warehouse, mentioned in 3 of 4 answers, YesStyle in 0

Chemist Warehouse in 3 of 4YesStyle in 0 of 4

Who does AI recommend more?

Chemist Warehouse, the only one of the two named

Chemist Warehouse first in 2YesStyle never named

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Top beauty retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Chemist Warehouse was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. YesStyle did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. MECCA1st
  2. Sephora2nd
  3. Chemist Warehouse3rd
  4. Hikoco4th
  5. Adore Beauty4th
  6. Stylevana–
  7. YesStyle–
  8. Beauty Bliss–
  9. Cult Beauty–
  10. Lookfantastic–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • MECCA4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Chemist Warehouse3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Sephora3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hikoco2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Adore Beauty1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Stylevana0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • YesStyle0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Beauty Bliss0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Cult Beauty0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lookfantastic0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about beauty retailers

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Chemist Warehouse or YesStyle more popular in search?

This chart shows how often people search Google for Chemist Warehouse and YesStyle by name. Each line represents a brand's share of searches for all ten beauty retailers we track, month by month, from searches in New Zealand.

Chemist Warehouse and YesStyle among beauty retailers in New Zealand, by month

Share of searches by month for Chemist Warehouse, YesStyle. The figures are in the table below the chart.

View monthly share of searches table
MonthChemist WarehouseMECCAHikocoSephoraStylevanaYesStyleAdore BeautyBeauty BlissCult BeautyLookfantastic
Oct 202581%8.8%5.6%3%0.37%0.46%0.46%0.13%0.13%0.06%
Nov 202579.3%10.2%5.4%3.5%0.37%0.37%0.55%0.2%0.11%0.04%
Dec 202575.8%14.1%5.3%3.3%0.34%0.41%0.51%0.12%0.07%0.05%
Jan 202680%9.9%5.6%2.8%0.52%0.42%0.42%0.15%0.08%0.04%
Feb 202678.2%12.1%5.6%2.9%0.34%0.43%0.34%0.12%0.06%0.04%
Mar 202680.5%8.4%6.4%2.8%0.52%0.52%0.52%0.15%0.06%0.04%
Apr 202678.5%9.8%7.3%2.8%0.42%0.51%0.42%0.15%0.07%0.04%
May 202680.5%8.4%6.4%2.9%0.43%0.52%0.52%0.15%0.05%0.04%
Jun 202680.9%8.4%6.2%2.9%0.53%0.53%0.43%0.16%0.05%0.04%
Jul 202679.1%10%6.3%2.8%0.51%0.51%0.42%0.15%0.05%0.05%
Aug 202679.4%10%6.1%2.8%0.52%0.52%0.42%0.19%0.06%0.05%
Sep 202680%9.6%6%2.7%0.5%0.5%0.41%0.18%0.07%0.04%

How has the Chemist Warehouse and YesStyle comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand beauty retailers in September 2026?

1 change

  1. In September 2026, Chemist Warehouse gained share of searches among beauty retailers in New Zealand, from 79.4% to 80%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Chemist Warehouse’s and YesStyle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Chemist Warehouse

6 branded search terms

  • Chemist Warehouse
  • chemist warehouse hours
  • chemist warehouse lynnmall
  • chemist warehouse nz
  • chemist warehouse westgate
  • the chemist warehouse

YesStyle

1 branded search term

  • yesstyle

How the Brand Demand Index is measured

Other head-to-heads among beauty retailers

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