Beauty Bliss vs Cult Beauty:Which is more popular by branded search in New Zealand?
In August 2026, Beauty Bliss had more branded searches than Cult Beauty among beauty retailers in New Zealand. Beauty Bliss was estimated to have 2.3K branded searches compared to Cult Beauty’s 530, and held a 1% Share of Search versus Cult Beauty’s 0.23%.
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Which is more popular in search, Beauty Bliss or Cult Beauty?
Compare specialist beauty retailers serving New Zealand shoppers, using searches for their store names, locations, and shopping offerings. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Beauty Bliss, Cult Beauty. The figures are in the table below the chart.
View monthly share of search table
| Month | MECCA | Hikoco | Sephora | Stylevana | Adore Beauty | YesStyle | Beauty Bliss | Lookfantastic | Cult Beauty |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.1% | 23.5% | 20.3% | 2.5% | 2.8% | 2% | 0.78% | 0.29% | 0.6% |
| Nov 2025 | 46.2% | 21.9% | 22.9% | 2.3% | 3.5% | 1.6% | 0.99% | 0.2% | 0.43% |
| Dec 2025 | 56.2% | 19.1% | 17.4% | 2.1% | 2.8% | 1.5% | 0.54% | 0.18% | 0.25% |
| Jan 2026 | 47.6% | 24.4% | 18% | 3.5% | 3.2% | 1.9% | 0.78% | 0.19% | 0.38% |
| Feb 2026 | 54.3% | 22.1% | 15.9% | 2.4% | 2.4% | 1.8% | 0.66% | 0.17% | 0.24% |
| Mar 2026 | 43.5% | 28.4% | 17.5% | 3.6% | 3.3% | 2.3% | 0.86% | 0.2% | 0.26% |
| Apr 2026 | 45.2% | 29.1% | 16.9% | 2.9% | 2.5% | 2.1% | 0.77% | 0.2% | 0.27% |
| May 2026 | 44% | 27.9% | 17.8% | 3.3% | 3.4% | 2.3% | 0.86% | 0.22% | 0.22% |
| Jun 2026 | 43.2% | 27.8% | 18.3% | 3.8% | 3.1% | 2.4% | 0.9% | 0.23% | 0.23% |
| Jul 2026 | 47% | 25.8% | 17.5% | 3.4% | 2.8% | 2.2% | 0.85% | 0.27% | 0.19% |
| Aug 2026 | 46.6% | 26.3% | 16.7% | 3.5% | 3.2% | 2.2% | 1% | 0.28% | 0.23% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Beauty Bliss and Cult Beauty comparison changed over the last 12 months?
3 findings
- Beauty Bliss was ahead of Cult Beauty in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Beauty Bliss’ estimated Share of Search among beauty retailers in New Zealand moved from 0.78% to 1%, and its estimated monthly branded searches moved from 2K to 2.3K.
- Across the 11 months ending August 2026, Cult Beauty’s estimated Share of Search among beauty retailers in New Zealand moved from 0.6% to 0.23%, and its estimated monthly branded searches moved from 1.6K to 530.
How did search popularity change for New Zealand beauty retailers in August 2026?
2 changes
Estimated monthly branded searches for Beauty Bliss in New Zealand rose 14.9% over 11 measured months, from 2K to 2.3K in August 2026.
Estimated monthly branded searches for Cult Beauty in New Zealand fell 66% over 11 measured months, from 1.6K to 530 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Beauty Bliss’ and Cult Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Beauty Bliss
2 branded search terms
- beauty bliss
- beauty bliss nz
Cult Beauty
2 branded search terms
- cult beauty
- cult beauty nz
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