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Online game platforms:Which are searched most?

In September 2026, Roblox was the most searched among online game platforms worldwide, with an estimated 83.1M branded searches and 68.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Roblox68.9%
  2. Minecraft20.6%
  3. Epic Games7.6%
  4. EA1.5%
  5. Xbox Game Pass1.2%
  6. Steam0.17%

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Share of SearchLeaderboard

Compare the online game platforms people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among online game platforms worldwide, by month

Share of Search by month for Roblox, Minecraft, Epic Games. The figures are in the table below the chart.

View monthly share of search table
MonthRobloxMinecraftEpic GamesEAXbox Game PassSteam
Oct 202570.5%17.4%7.7%1.9%2.3%0.14%
Nov 202570.4%17.4%9.5%1.3%1.3%0.17%
Dec 202555.8%16.8%25.1%1%1%0.2%
Jan 202666.5%20%10.9%1.2%1.2%0.2%
Feb 202667.9%20.4%9.1%1.2%1.2%0.2%
Mar 202664.7%23.7%8.6%1.4%1.4%0.19%
Apr 202669.1%20.7%7.6%1.2%1.2%0.17%
May 202667.6%20.2%9%1.5%1.5%0.2%
Jun 202668.8%20.6%7.6%1.5%1%0.46%
Jul 202664.3%23.5%8.6%1.7%1.2%0.64%
Aug 202663.3%23.2%10.3%1.7%1.1%0.34%
Sep 202668.9%20.6%7.6%1.5%1.2%0.17%

This month’s ranking, September 2026

  1. 1.Roblox

    68.9%

    Held 1st. 83.1M estimated branded searches, +22.2% vs prior month. Share +5.6 points.

  2. 2.Minecraft

    20.6%

    Held 2nd. 24.9M estimated branded searches, 0% vs prior month. Share -2.5 points.

  3. 3.Epic Games

    7.6%

    Held 3rd. 9.1M estimated branded searches, -17.7% vs prior month. Share -2.8 points.

  4. 4.EA

    1.5%

    Held 4th. 1.8M estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Xbox Game Pass

    1.2%

    Held 5th. 1.5M estimated branded searches, +23% vs prior month. Share +0.1 points.

  6. 6.Steam

    0.17%

    Held 6th. 201K estimated branded searches, -45.4% vs prior month. Share -0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among online game platforms worldwide?

In September 2026, Roblox was the most searched among online game platforms worldwide, with an estimated 83.1M branded searches and 68.9% estimated Share of Search within this set. Minecraft is in 2nd place, 48.2 percentage points behind at 20.6% Share of Search.

Global online game platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Roblox70.5% → 68.9%70.5%Oct 202555.8%Dec 20251st
Minecraft17.4% → 20.6%23.7%Mar 202616.8%Dec 20252nd
Epic Games7.7% → 7.6%25.1%Dec 20257.6%Jun 20263rd
EA1.9% → 1.5%1.9%Oct 20251%Dec 20255th → 4th
Xbox Game Pass2.3% → 1.2%2.3%Oct 20251%Jun 20264th → 5th
Steam0.14% → 0.17%0.64%Jul 20260.14%Oct 20256th

Each finding as a sentence

  • Across the 12 months ending September 2026, Roblox’s estimated Share of Search among online game platforms worldwide decreased from 70.5% to 68.9%.
  • Across the 12 months ending September 2026, Minecraft’s estimated Share of Search among online game platforms worldwide increased from 17.4% to 20.6%.
  • Across the 12 months ending September 2026, Xbox Game Pass’ estimated Share of Search among online game platforms worldwide decreased from 2.3% to 1.2%.
  • Across the 12 months ending September 2026, Roblox’s estimated Share of Search among online game platforms worldwide peaked at 70.5% in October 2025 and was lowest at 55.8% in December 2025.
  • Across the 12 months ending September 2026, Minecraft’s estimated Share of Search among online game platforms worldwide peaked at 23.7% in March 2026 and was lowest at 16.8% in December 2025.
  • Across the 12 months ending September 2026, Epic Games’ estimated Share of Search among online game platforms worldwide peaked at 25.1% in December 2025 and was lowest at 7.6% in June 2026.
  • Across the 12 months ending September 2026, Xbox Game Pass’ estimated Share of Search among online game platforms worldwide peaked at 2.3% in October 2025 and was lowest at 1% in June 2026.
  • Across the 12 months ending September 2026, EA rose from 5th to 4th among online game platforms worldwide.
  • Across the 12 months ending September 2026, Xbox Game Pass fell from 4th to 5th among online game platforms worldwide.
  • Across the 12 months ending September 2026, Epic Games and Steam held steady: their estimated Share of Search among online game platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for online game platforms worldwide in September 2026?

  1. In September 2026, Roblox gained estimated Share of Search among online game platforms worldwide, from 63.3% to 68.9%.

  2. In September 2026, Epic Games lost estimated Share of Search among online game platforms worldwide, from 10.3% to 7.6%.

  3. In September 2026, Minecraft lost estimated Share of Search among online game platforms worldwide, from 23.2% to 20.6%.

  4. Estimated monthly branded searches for Xbox Game Pass worldwide fell 55.2% over 12 measured months, from 3.4M to 1.5M in September 2026.

  5. Estimated monthly branded searches for EA worldwide fell 33.2% over 12 measured months, from 2.7M to 1.8M in September 2026.

How the Brand Demand Index is measured

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