How popular isMinecraft in search?
In September 2026, there were an estimated 24.9M branded searches for Minecraft worldwide which held steady over the last 12 months. Minecraft holds 20.6% estimated Share of Search among online game platforms worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Roblox68.9%
Minecraft20.6%
Epic Games7.6%EA1.5%
Xbox Game Pass1.2%
Steam0.17%
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Which online game platforms compete with Minecraft?
Share of Search by month for Roblox, Minecraft, Epic Games. The figures are in the table below the chart.
View monthly share of search table
| Month | Roblox | Minecraft | Epic Games | EA | Xbox Game Pass | Steam |
|---|---|---|---|---|---|---|
| Oct 2025 | 70.5% | 17.4% | 7.7% | 1.9% | 2.3% | 0.14% |
| Nov 2025 | 70.4% | 17.4% | 9.5% | 1.3% | 1.3% | 0.17% |
| Dec 2025 | 55.8% | 16.8% | 25.1% | 1% | 1% | 0.2% |
| Jan 2026 | 66.5% | 20% | 10.9% | 1.2% | 1.2% | 0.2% |
| Feb 2026 | 67.9% | 20.4% | 9.1% | 1.2% | 1.2% | 0.2% |
| Mar 2026 | 64.7% | 23.7% | 8.6% | 1.4% | 1.4% | 0.19% |
| Apr 2026 | 69.1% | 20.7% | 7.6% | 1.2% | 1.2% | 0.17% |
| May 2026 | 67.6% | 20.2% | 9% | 1.5% | 1.5% | 0.2% |
| Jun 2026 | 68.8% | 20.6% | 7.6% | 1.5% | 1% | 0.46% |
| Jul 2026 | 64.3% | 23.5% | 8.6% | 1.7% | 1.2% | 0.64% |
| Aug 2026 | 63.3% | 23.2% | 10.3% | 1.7% | 1.1% | 0.34% |
| Sep 2026 | 68.9% | 20.6% | 7.6% | 1.5% | 1.2% | 0.17% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.9% | 83.1M | +22.2% | +5.6 points | |
| 2, held 2nd | 20.6% | 24.9M | 0% | -2.5 points | |
| 3, held 3rd | 7.6% | 9.1M | -17.7% | -2.8 points | |
| 4, held 4th | 1.5% | 1.8M | 0% | -0.2 points | |
| 5, held 5th | 1.2% | 1.5M | +23% | +0.1 points | |
| 6, held 6th | 0.17% | 201K | -45.4% | -0.2 points |
1.
Roblox68.9%
Held 1st. 83.1M estimated branded searches, +22.2% vs prior month. Share +5.6 points.
20.6%
Held 2nd. 24.9M estimated branded searches, 0% vs prior month. Share -2.5 points.
7.6%
Held 3rd. 9.1M estimated branded searches, -17.7% vs prior month. Share -2.8 points.
4.
1.5%
Held 4th. 1.8M estimated branded searches, 0% vs prior month. Share -0.2 points.
1.2%
Held 5th. 1.5M estimated branded searches, +23% vs prior month. Share +0.1 points.
6.
Steam0.17%
Held 6th. 201K estimated branded searches, -45.4% vs prior month. Share -0.2 points.
Compare search popularity between Minecraft and its closest rivals
Every comparison with Minecraft
5 comparisons
How has branded search demand for Minecraft changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Minecraft worldwide held steady at 24.9M.
- Across the 12 months ending September 2026, Minecraft’s estimated Share of Search among online game platforms worldwide increased from 17.4% to 20.6%.
- Across the 12 months ending September 2026, Minecraft’s estimated Share of Search among online game platforms worldwide peaked at 23.7% in March 2026 and was lowest at 16.8% in December 2025.
How did search popularity change for online game platforms worldwide in September 2026?
5 changes
In September 2026, Roblox gained estimated Share of Search among online game platforms worldwide, from 63.3% to 68.9%.
In September 2026, Epic Games lost estimated Share of Search among online game platforms worldwide, from 10.3% to 7.6%.
In September 2026, Minecraft lost estimated Share of Search among online game platforms worldwide, from 23.2% to 20.6%.
Estimated monthly branded searches for Xbox Game Pass worldwide fell 55.2% over 12 measured months, from 3.4M to 1.5M in September 2026.
Estimated monthly branded searches for EA worldwide fell 33.2% over 12 measured months, from 2.7M to 1.8M in September 2026.
How is Minecraft measured?
Brandwave collects information about searches that people make online using Minecraft’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- minecraft
Who owns Minecraft?
Minecraft is owned by 
Microsoft. Brandwave also tracks 
GitHub Actions, GitHub Copilot, 
LinkedIn Ads, Microsoft 365, 
Microsoft Authenticator, Microsoft Bookings, 
Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Edge, Microsoft Entra, 
Microsoft Forms, Microsoft Power BI, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft Translator, Microsoft Visio, OneDrive, 
OneNote, 
Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, worldwide.
Do you work for Minecraft? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Minecraft your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.