Brandwave

How popular isAmazon Luna?

In September 2026, people searched for Amazon Luna by name about 550,000 times worldwide, a 22.2% increase from the previous year. These searches made up 0.2% of all global online game platform searches, placing Amazon Luna ninth out of ten platforms. When we asked both ChatGPT and Google AI Overviews about online game platforms, Amazon Luna appeared in two of the five answers and was the seventh most recommended of the ten.

Search and AI answers in September 2026

Amazon Luna is the ninth most searched of 10 competitors and the seventh most recommended in AI answers.

  1. PokiShare of searches 44.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  2. RobloxShare of searches 29.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. CrazyGamesShare of searches 10.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
  4. MinecraftShare of searches 9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Amazon LunaShare of searches 0.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th

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Top online game platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Amazon Luna was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Amazon Luna is the seventh most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Steam1st
  2. Epic Games2nd
  3. Roblox3rd
  4. GeForce Now4th
  5. Poki5th
  6. Xbox Game Pass6th
  7. Amazon Luna7th
  8. CrazyGames8th
  9. Minecraft–
  10. EA–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Epic Games5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Steam5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Poki4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Xbox Game Pass4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Roblox3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GeForce Now3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CrazyGames2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amazon Luna2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Minecraft0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • EA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online game platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which online game platforms compete with Amazon Luna?

Amazon Luna against online game platforms worldwide, by month

Share of searches by month for Poki, Roblox, CrazyGames, Minecraft, Epic Games, Amazon Luna. The figures are in the table below the chart.

View monthly share of searches table
MonthPokiRobloxCrazyGamesMinecraftEpic GamesGeForce NowEAXbox Game PassAmazon LunaSteam
Oct 202540.4%32.9%12.1%8.1%3.6%0.6%0.89%1.1%0.15%0.07%
Nov 202535.5%35.5%13.1%8.8%4.8%0.79%0.64%0.64%0.24%0.09%
Dec 202536.6%29.8%9%9%13.4%0.81%0.54%0.54%0.16%0.11%
Jan 202635.3%35.3%10.6%10.6%5.8%0.78%0.64%0.64%0.19%0.11%
Feb 202639.4%32.5%11.9%9.7%4.3%0.71%0.59%0.59%0.18%0.1%
Mar 202642.4%28.4%12.7%10.4%3.8%0.77%0.63%0.63%0.13%0.08%
Apr 202644.7%30%11%9%3.3%0.66%0.54%0.54%0.2%0.07%
May 202643.3%29%13%8.7%3.9%0.64%0.64%0.64%0.16%0.09%
Jun 202644.7%29.9%11%9%3.3%0.66%0.66%0.44%0.2%0.2%
Jul 202648.2%26.4%9.7%9.7%3.6%0.71%0.71%0.47%0.26%0.26%
Aug 202646.9%25.7%11.5%9.4%4.2%0.85%0.69%0.46%0.21%0.14%
Sep 202644.6%29.9%10.9%9%3.3%0.81%0.66%0.54%0.2%0.07%

  1. 1.Poki

    44.6%

    Held 1st. 124M estimated branded searches, 0% vs prior month. Share -2.2 points.

  2. 2.Roblox

    29.9%

    Held 2nd. 83.1M estimated branded searches, +22.2% vs prior month. Share +4.2 points.

  3. 3.CrazyGames

    10.9%

    Held 3rd. 30.4M estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Minecraft

    9%

    Held 4th. 24.9M estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Epic Games

    3.3%

    Held 5th. 9.1M estimated branded searches, -17.7% vs prior month. Share -0.9 points.

  6. 6.GeForce Now

    0.81%

    Held 6th. 2.2M estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.EA

    0.66%

    Held 7th. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Xbox Game Pass

    0.54%

    Held 8th. 1.5M estimated branded searches, +23% vs prior month. Share +0.1 points.

  9. 9.Amazon Luna

    0.2%

    Held 9th. 550K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Steam

    0.07%

    Held 10th. 201K estimated branded searches, -45.4% vs prior month. Share -0.1 points.

Compare popularity between Amazon Luna and its closest rivals

Every comparison with Amazon Luna

12 comparisons

How has branded search demand for Amazon Luna changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Amazon Luna worldwide rose from 450K to 550K.
  • Across the 12 months ending September 2026, Amazon Luna’s share of searches among online game platforms worldwide held steady, from 0.15% to 0.2%.

How did search popularity change for online game platforms worldwide in September 2026?

6 changes

  1. In September 2026, Roblox gained share of searches among online game platforms worldwide, from 25.7% to 29.9%.

  2. In September 2026, Poki lost share of searches among online game platforms worldwide, from 46.9% to 44.6%.

  3. In September 2026, Epic Games lost share of searches among online game platforms worldwide, from 4.2% to 3.3%.

  4. In September 2026, CrazyGames lost share of searches among online game platforms worldwide, from 11.5% to 10.9%.

  5. Estimated monthly branded searches for GeForce Now worldwide rose 22.4% over 12 measured months, from 1.8M to 2.2M in September 2026.

  6. Estimated monthly branded searches for Amazon Luna worldwide rose 22.2% over 12 measured months, from 450K to 550K in September 2026.

How are Amazon Luna’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Amazon Luna’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • amazon luna

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How the Brand Demand Index is measured

Where does Amazon Luna compete?

Amazon Luna is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Online game platforms9th of 100.2%Shown above
Cloud gaming platforms3rd of 510.2%Show ranking
Creator with pink hair and a pink jacket

Is Amazon Luna your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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