Brandwave

Amazon Luna vs EA:Which is more popular?

In September 2026, EA had more branded searches than Amazon Luna among online game platforms worldwide. EA had about 1.8 million branded searches, while Amazon Luna had 550,000. EA made up 0.66% of all online game platform searches we track, and Amazon Luna accounted for 0.2%. When we asked ChatGPT and Google AI Overviews about online game platforms, Amazon Luna appeared in two of the five answers and EA in none.

Among online game platforms worldwide in September 2026

Who do people search for more?

EA, about 3 searches for every 1 for Amazon Luna

EA 1.8M searchesAmazon Luna 550K searches

Who does AI mention more?

Amazon Luna, mentioned in 2 of 5 answers, EA in 0

Amazon Luna in 2 of 5EA in 0 of 5

Who does AI recommend more?

Amazon Luna, the only one of the two named

Amazon Luna first in 2EA never named

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Top online game platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Amazon Luna was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. EA did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Steam1st
  2. Epic Games2nd
  3. Roblox3rd
  4. GeForce Now4th
  5. Poki5th
  6. Xbox Game Pass6th
  7. Amazon Luna7th
  8. CrazyGames8th
  9. Minecraft–
  10. EA–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Epic Games5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Steam5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Poki4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Xbox Game Pass4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Roblox3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GeForce Now3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CrazyGames2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amazon Luna2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Minecraft0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • EA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online game platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Amazon Luna or EA more popular in search?

This chart shows how often people search Google for Amazon Luna and EA by name. Each line represents a brand's share of searches for all ten online game platforms we track, month by month, from English-language searches worldwide.

Amazon Luna and EA among online game platforms worldwide, by month

Share of searches by month for EA, Amazon Luna. The figures are in the table below the chart.

View monthly share of searches table
MonthPokiRobloxCrazyGamesMinecraftEpic GamesGeForce NowEAXbox Game PassAmazon LunaSteam
Oct 202540.4%32.9%12.1%8.1%3.6%0.6%0.89%1.1%0.15%0.07%
Nov 202535.5%35.5%13.1%8.8%4.8%0.79%0.64%0.64%0.24%0.09%
Dec 202536.6%29.8%9%9%13.4%0.81%0.54%0.54%0.16%0.11%
Jan 202635.3%35.3%10.6%10.6%5.8%0.78%0.64%0.64%0.19%0.11%
Feb 202639.4%32.5%11.9%9.7%4.3%0.71%0.59%0.59%0.18%0.1%
Mar 202642.4%28.4%12.7%10.4%3.8%0.77%0.63%0.63%0.13%0.08%
Apr 202644.7%30%11%9%3.3%0.66%0.54%0.54%0.2%0.07%
May 202643.3%29%13%8.7%3.9%0.64%0.64%0.64%0.16%0.09%
Jun 202644.7%29.9%11%9%3.3%0.66%0.66%0.44%0.2%0.2%
Jul 202648.2%26.4%9.7%9.7%3.6%0.71%0.71%0.47%0.26%0.26%
Aug 202646.9%25.7%11.5%9.4%4.2%0.85%0.69%0.46%0.21%0.14%
Sep 202644.6%29.9%10.9%9%3.3%0.81%0.66%0.54%0.2%0.07%

How has the Amazon Luna and EA comparison changed over the last 12 months?

3 findings
  • EA was ahead of Amazon Luna in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Amazon Luna’s share of searches among online game platforms worldwide moved from 0.15% to 0.2%, and its estimated monthly branded searches moved from 450K to 550K.
  • Across the 12 months ending September 2026, EA’s share of searches among online game platforms worldwide moved from 0.89% to 0.66%, and its estimated monthly branded searches moved from 2.7M to 1.8M.

How did search popularity change for online game platforms worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Amazon Luna worldwide rose 22.2% over 12 measured months, from 450K to 550K in September 2026.

  2. Estimated monthly branded searches for EA worldwide fell 33.2% over 12 measured months, from 2.7M to 1.8M in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Amazon Luna’s and EA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Amazon Luna

1 branded search term

  • amazon luna

EA

1 branded search term

  • ea

How the Brand Demand Index is measured

Other head-to-heads among online game platforms

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