Brandwave

How popular isAmazon Luna in search?

In August 2026, there were an estimated 550K branded searches for Amazon Luna worldwide which is up 22.2% over the last 11 months. Amazon Luna holds 9.5% estimated Share of Search among cloud gaming platforms worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Xbox Cloud Gaming47.4%
  2. GeForce Now38.8%
  3. Amazon Luna9.5%
  4. Boosteroid4.3%
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Which cloud gaming platforms compete with Amazon Luna?

Amazon Luna against cloud gaming platforms worldwide, by month

Share of Search by month for Xbox Cloud Gaming, GeForce Now, Amazon Luna, Boosteroid. The figures are in the table below the chart.

View monthly share of search table
MonthXbox Cloud GamingGeForce NowAmazon LunaBoosteroid
Oct 202547.4%38.8%9.5%4.3%
Nov 202556.8%31.1%9.3%2.8%
Dec 202548.6%39.8%8%3.6%
Jan 202647.4%38.8%9.5%4.3%
Feb 202647.4%38.8%9.5%4.3%
Mar 202644%44%7.2%4.8%
Apr 202646.5%38%11.4%4.2%
May 202647.4%38.8%9.5%4.3%
Jun 202646.5%38%11.4%4.2%
Jul 202645.3%37%13.6%4.1%
Aug 202647.4%38.8%9.5%4.3%
Sep 2026————
  1. Held 1st. 2.7M estimated branded searches, +22.3% vs prior month. Share +2.1 points.

  2. Held 2nd. 2.2M estimated branded searches, +22.4% vs prior month. Share +1.8 points.

  3. Held 3rd. 550K estimated branded searches, -18.3% vs prior month. Share -4.1 points.

  4. Held 4th. 246K estimated branded searches, +22.4% vs prior month. Share +0.2 points.

Compare search popularity between Amazon Luna and its closest rivals

How has branded search demand for Amazon Luna changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Amazon Luna worldwide rose from 450K to 550K.
  • Across the 11 months ending August 2026, Amazon Luna’s estimated Share of Search among cloud gaming platforms worldwide peaked at 13.6% in July 2026 and was lowest at 7.2% in March 2026.

How did search popularity change for cloud gaming platforms worldwide in August 2026?

  1. In August 2026, Xbox Cloud Gaming gained estimated Share of Search among cloud gaming platforms worldwide, from 45.3% to 47.4%.

  2. In August 2026, GeForce Now gained estimated Share of Search among cloud gaming platforms worldwide, from 37% to 38.8%.

  3. In August 2026, Amazon Luna lost estimated Share of Search among cloud gaming platforms worldwide, from 13.6% to 9.5%.

  4. Estimated monthly branded searches for Boosteroid worldwide rose 22.4% over 11 measured months, from 201K to 246K in August 2026.

How is Amazon Luna measured?

Brandwave collects information about searches that people make online using Amazon Luna’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • amazon luna

Do you work for Amazon Luna? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Amazon Luna your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.