Brandwave

Cloud gaming platforms:Which brands are most popular in search?

In August 2026, Xbox Cloud Gaming was the most searched among cloud gaming platforms worldwide, with an estimated 2.7M branded searches and 47.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Xbox Cloud Gaming47.4%
  2. GeForce Now38.8%
  3. Amazon Luna9.5%
  4. Boosteroid4.3%

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Share of SearchLeaderboard

Compare the services that stream games to any device. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among cloud gaming platforms worldwide, by month

Share of Search by month for Xbox Cloud Gaming, GeForce Now, Amazon Luna, Boosteroid. The figures are in the table below the chart.

View monthly share of search table
MonthXbox Cloud GamingGeForce NowAmazon LunaBoosteroid
Oct 202547.4%38.8%9.5%4.3%
Nov 202556.8%31.1%9.3%2.8%
Dec 202548.6%39.8%8%3.6%
Jan 202647.4%38.8%9.5%4.3%
Feb 202647.4%38.8%9.5%4.3%
Mar 202644%44%7.2%4.8%
Apr 202646.5%38%11.4%4.2%
May 202647.4%38.8%9.5%4.3%
Jun 202646.5%38%11.4%4.2%
Jul 202645.3%37%13.6%4.1%
Aug 202647.4%38.8%9.5%4.3%
Sep 2026————

This month’s ranking, August 2026

  1. 1.Xbox Cloud Gaming

    47.4%

    Held 1st. 2.7M estimated branded searches, +22.3% vs prior month. Share +2.1 points.

  2. 2.GeForce Now

    38.8%

    Held 2nd. 2.2M estimated branded searches, +22.4% vs prior month. Share +1.8 points.

  3. 3.Amazon Luna

    9.5%

    Held 3rd. 550K estimated branded searches, -18.3% vs prior month. Share -4.1 points.

  4. 4.Boosteroid

    4.3%

    Held 4th. 246K estimated branded searches, +22.4% vs prior month. Share +0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among cloud gaming platforms worldwide?

In August 2026, Xbox Cloud Gaming was the most searched among cloud gaming platforms worldwide, with an estimated 2.7M branded searches and 47.4% estimated Share of Search within this set. GeForce Now is in 2nd place, 8.7 percentage points behind at 38.8% Share of Search.

Global cloud gaming platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Xbox Cloud Gaming47.4%56.8%Nov 202544%Mar 20261st
GeForce Now38.8%44%Mar 202631.1%Nov 20252nd
Amazon Luna9.5%13.6%Jul 20267.2%Mar 20263rd
Boosteroid4.3%4.8%Mar 20262.8%Nov 20254th

Each finding as a sentence

  • Across the 11 months ending August 2026, Xbox Cloud Gaming’s estimated Share of Search among cloud gaming platforms worldwide peaked at 56.8% in November 2025 and was lowest at 44% in March 2026.
  • Across the 11 months ending August 2026, GeForce Now’s estimated Share of Search among cloud gaming platforms worldwide peaked at 44% in March 2026 and was lowest at 31.1% in November 2025.
  • Across the 11 months ending August 2026, Amazon Luna’s estimated Share of Search among cloud gaming platforms worldwide peaked at 13.6% in July 2026 and was lowest at 7.2% in March 2026.
  • Across the 11 months ending August 2026, Boosteroid’s estimated Share of Search among cloud gaming platforms worldwide peaked at 4.8% in March 2026 and was lowest at 2.8% in November 2025.
  • Across the 11 months ending August 2026, Xbox Cloud Gaming, GeForce Now, Amazon Luna and Boosteroid held steady: their estimated Share of Search among cloud gaming platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for cloud gaming platforms worldwide in August 2026?

  1. In August 2026, Xbox Cloud Gaming gained estimated Share of Search among cloud gaming platforms worldwide, from 45.3% to 47.4%.

  2. In August 2026, GeForce Now gained estimated Share of Search among cloud gaming platforms worldwide, from 37% to 38.8%.

  3. In August 2026, Amazon Luna lost estimated Share of Search among cloud gaming platforms worldwide, from 13.6% to 9.5%.

  4. Estimated monthly branded searches for Boosteroid worldwide rose 22.4% over 11 measured months, from 201K to 246K in August 2026.

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