Amazon Luna vs Xbox Cloud Gaming:Which is more popular by branded search?
In August 2026, Xbox Cloud Gaming had more branded searches than Amazon Luna among cloud gaming platforms worldwide. Xbox Cloud Gaming was estimated to have 2.7M branded searches compared to Amazon Luna’s 550K, and held a 47.4% Share of Search versus Amazon Luna’s 9.5%. These are worldwide searches for English-language branded terms.
Follow Amazon Luna vs Xbox Cloud Gaming and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Amazon Luna or Xbox Cloud Gaming?
Compare the services that stream games to any device. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Xbox Cloud Gaming, Amazon Luna. The figures are in the table below the chart.
View monthly share of search table
| Month | Xbox Cloud Gaming | GeForce Now | Amazon Luna | Boosteroid |
|---|---|---|---|---|
| Oct 2025 | 47.4% | 38.8% | 9.5% | 4.3% |
| Nov 2025 | 56.8% | 31.1% | 9.3% | 2.8% |
| Dec 2025 | 48.6% | 39.8% | 8% | 3.6% |
| Jan 2026 | 47.4% | 38.8% | 9.5% | 4.3% |
| Feb 2026 | 47.4% | 38.8% | 9.5% | 4.3% |
| Mar 2026 | 44% | 44% | 7.2% | 4.8% |
| Apr 2026 | 46.5% | 38% | 11.4% | 4.2% |
| May 2026 | 47.4% | 38.8% | 9.5% | 4.3% |
| Jun 2026 | 46.5% | 38% | 11.4% | 4.2% |
| Jul 2026 | 45.3% | 37% | 13.6% | 4.1% |
| Aug 2026 | 47.4% | 38.8% | 9.5% | 4.3% |
| Sep 2026 | — | — | — | — |
How has the Amazon Luna and Xbox Cloud Gaming comparison changed over the last 12 months?
3 findings
- Xbox Cloud Gaming was ahead of Amazon Luna in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Amazon Luna’s estimated Share of Search among cloud gaming platforms worldwide held steady at 9.5%, and its estimated monthly branded searches moved from 450K to 550K.
- Across the 11 months ending August 2026, Xbox Cloud Gaming’s estimated Share of Search among cloud gaming platforms worldwide held steady at 47.4%, and its estimated monthly branded searches moved from 2.2M to 2.7M.
How did search popularity change for cloud gaming platforms worldwide in August 2026?
2 changes
In August 2026, Xbox Cloud Gaming gained estimated Share of Search among cloud gaming platforms worldwide, from 45.3% to 47.4%.
In August 2026, Amazon Luna lost estimated Share of Search among cloud gaming platforms worldwide, from 13.6% to 9.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Amazon Luna’s and Xbox Cloud Gaming’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon Luna
1 branded search term
- amazon luna
Xbox Cloud Gaming
1 branded search term
- xbox cloud gaming
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.