How popular isXbox Cloud Gaming in search?
In August 2026, there were an estimated 2.7M branded searches for Xbox Cloud Gaming worldwide which is up 22.3% over the last 11 months. Xbox Cloud Gaming holds 47.4% estimated Share of Search among cloud gaming platforms worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Xbox Cloud Gaming47.4%GeForce Now38.8%
Amazon Luna9.5%
Boosteroid4.3%
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Which cloud gaming platforms compete with Xbox Cloud Gaming?
Share of Search by month for Xbox Cloud Gaming, GeForce Now, Amazon Luna, Boosteroid. The figures are in the table below the chart.
View monthly share of search table
| Month | Xbox Cloud Gaming | GeForce Now | Amazon Luna | Boosteroid |
|---|---|---|---|---|
| Oct 2025 | 47.4% | 38.8% | 9.5% | 4.3% |
| Nov 2025 | 56.8% | 31.1% | 9.3% | 2.8% |
| Dec 2025 | 48.6% | 39.8% | 8% | 3.6% |
| Jan 2026 | 47.4% | 38.8% | 9.5% | 4.3% |
| Feb 2026 | 47.4% | 38.8% | 9.5% | 4.3% |
| Mar 2026 | 44% | 44% | 7.2% | 4.8% |
| Apr 2026 | 46.5% | 38% | 11.4% | 4.2% |
| May 2026 | 47.4% | 38.8% | 9.5% | 4.3% |
| Jun 2026 | 46.5% | 38% | 11.4% | 4.2% |
| Jul 2026 | 45.3% | 37% | 13.6% | 4.1% |
| Aug 2026 | 47.4% | 38.8% | 9.5% | 4.3% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.4% | 2.7M | +22.3% | +2.1 points | |
| 2, held 2nd | 38.8% | 2.2M | +22.4% | +1.8 points | |
| 3, held 3rd | 9.5% | 550K | -18.3% | -4.1 points | |
| 4, held 4th | 4.3% | 246K | +22.4% | +0.2 points |
47.4%
Held 1st. 2.7M estimated branded searches, +22.3% vs prior month. Share +2.1 points.
38.8%
Held 2nd. 2.2M estimated branded searches, +22.4% vs prior month. Share +1.8 points.
9.5%
Held 3rd. 550K estimated branded searches, -18.3% vs prior month. Share -4.1 points.
4.3%
Held 4th. 246K estimated branded searches, +22.4% vs prior month. Share +0.2 points.
Compare search popularity between Xbox Cloud Gaming and its closest rivals
How has branded search demand for Xbox Cloud Gaming changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Xbox Cloud Gaming worldwide rose from 2.2M to 2.7M.
- Across the 11 months ending August 2026, Xbox Cloud Gaming’s estimated Share of Search among cloud gaming platforms worldwide peaked at 56.8% in November 2025 and was lowest at 44% in March 2026.
How did search popularity change for cloud gaming platforms worldwide in August 2026?
4 changes
In August 2026, Xbox Cloud Gaming gained estimated Share of Search among cloud gaming platforms worldwide, from 45.3% to 47.4%.
In August 2026, GeForce Now gained estimated Share of Search among cloud gaming platforms worldwide, from 37% to 38.8%.
In August 2026, Amazon Luna lost estimated Share of Search among cloud gaming platforms worldwide, from 13.6% to 9.5%.
Estimated monthly branded searches for Boosteroid worldwide rose 22.4% over 11 measured months, from 201K to 246K in August 2026.
How is Xbox Cloud Gaming measured?
Brandwave collects information about searches that people make online using Xbox Cloud Gaming’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- xbox cloud gaming
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