Brandwave

How popular isEA in search?

In September 2026, there were an estimated 1.8M branded searches for EA worldwide which is down 33.2% over the last 12 months. EA holds 1.5% estimated Share of Search among online game platforms worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Roblox68.9%
  2. Minecraft20.6%
  3. Epic Games7.6%
  4. EA1.5%
  5. Xbox Game Pass1.2%
  6. Steam0.17%
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Which online game platforms compete with EA?

EA against online game platforms worldwide, by month

Share of Search by month for Roblox, Minecraft, Epic Games, EA. The figures are in the table below the chart.

View monthly share of search table
MonthRobloxMinecraftEpic GamesEAXbox Game PassSteam
Oct 202570.5%17.4%7.7%1.9%2.3%0.14%
Nov 202570.4%17.4%9.5%1.3%1.3%0.17%
Dec 202555.8%16.8%25.1%1%1%0.2%
Jan 202666.5%20%10.9%1.2%1.2%0.2%
Feb 202667.9%20.4%9.1%1.2%1.2%0.2%
Mar 202664.7%23.7%8.6%1.4%1.4%0.19%
Apr 202669.1%20.7%7.6%1.2%1.2%0.17%
May 202667.6%20.2%9%1.5%1.5%0.2%
Jun 202668.8%20.6%7.6%1.5%1%0.46%
Jul 202664.3%23.5%8.6%1.7%1.2%0.64%
Aug 202663.3%23.2%10.3%1.7%1.1%0.34%
Sep 202668.9%20.6%7.6%1.5%1.2%0.17%

  1. 1.Roblox

    68.9%

    Held 1st. 83.1M estimated branded searches, +22.2% vs prior month. Share +5.6 points.

  2. 2.Minecraft

    20.6%

    Held 2nd. 24.9M estimated branded searches, 0% vs prior month. Share -2.5 points.

  3. 3.Epic Games

    7.6%

    Held 3rd. 9.1M estimated branded searches, -17.7% vs prior month. Share -2.8 points.

  4. 4.EA

    1.5%

    Held 4th. 1.8M estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Xbox Game Pass

    1.2%

    Held 5th. 1.5M estimated branded searches, +23% vs prior month. Share +0.1 points.

  6. 6.Steam

    0.17%

    Held 6th. 201K estimated branded searches, -45.4% vs prior month. Share -0.2 points.

Compare search popularity between EA and its closest rivals

Every comparison with EA

How has branded search demand for EA changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for EA worldwide fell from 2.7M to 1.8M.
  • Across the 12 months ending September 2026, EA rose from 5th to 4th among online game platforms worldwide.

How did search popularity change for online game platforms worldwide in September 2026?

  1. In September 2026, Roblox gained estimated Share of Search among online game platforms worldwide, from 63.3% to 68.9%.

  2. In September 2026, Epic Games lost estimated Share of Search among online game platforms worldwide, from 10.3% to 7.6%.

  3. In September 2026, Minecraft lost estimated Share of Search among online game platforms worldwide, from 23.2% to 20.6%.

  4. Estimated monthly branded searches for Xbox Game Pass worldwide fell 55.2% over 12 measured months, from 3.4M to 1.5M in September 2026.

  5. Estimated monthly branded searches for EA worldwide fell 33.2% over 12 measured months, from 2.7M to 1.8M in September 2026.

How is EA measured?

Brandwave collects information about searches that people make online using EA’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ea

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How the Brand Demand Index is measured

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