Brandwave

EA vs Roblox:Which is searched more?

In September 2026, Roblox had more branded searches than EA among online game platforms worldwide. Roblox was estimated to have 83.1M branded searches compared to EA’s 1.8M, and held a 68.9% Share of Search versus EA’s 1.5%. These are worldwide searches for English-language branded terms.

Share of Search among online game platforms worldwide in September 2026Which is more popular in search, EA or Roblox?
EA1.5%1.8M searches
vs
Roblox68.9%83.1M searches

Follow EA vs Roblox and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, EA or Roblox?

Compare the online game platforms people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

EA and Roblox among online game platforms worldwide, by month

Share of Search by month for Roblox, EA. The figures are in the table below the chart.

View monthly share of search table
MonthRobloxMinecraftEpic GamesEAXbox Game PassSteam
Oct 202570.5%17.4%7.7%1.9%2.3%0.14%
Nov 202570.4%17.4%9.5%1.3%1.3%0.17%
Dec 202555.8%16.8%25.1%1%1%0.2%
Jan 202666.5%20%10.9%1.2%1.2%0.2%
Feb 202667.9%20.4%9.1%1.2%1.2%0.2%
Mar 202664.7%23.7%8.6%1.4%1.4%0.19%
Apr 202669.1%20.7%7.6%1.2%1.2%0.17%
May 202667.6%20.2%9%1.5%1.5%0.2%
Jun 202668.8%20.6%7.6%1.5%1%0.46%
Jul 202664.3%23.5%8.6%1.7%1.2%0.64%
Aug 202663.3%23.2%10.3%1.7%1.1%0.34%
Sep 202668.9%20.6%7.6%1.5%1.2%0.17%

How has the EA and Roblox comparison changed over the last 12 months?

  • Roblox was ahead of EA in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, EA’s estimated Share of Search among online game platforms worldwide moved from 1.9% to 1.5%, and its estimated monthly branded searches moved from 2.7M to 1.8M.
  • Across the 12 months ending September 2026, Roblox’s estimated Share of Search among online game platforms worldwide moved from 70.5% to 68.9%, and its estimated monthly branded searches moved from 101M to 83.1M.

How did search popularity change for online game platforms worldwide in September 2026?

  1. In September 2026, Roblox gained estimated Share of Search among online game platforms worldwide, from 63.3% to 68.9%.

  2. Estimated monthly branded searches for EA worldwide fell 33.2% over 12 measured months, from 2.7M to 1.8M in September 2026.

Other head-to-heads among online game platforms

How each brand is measured

Brandwave collects information about searches that people make online using EA’s and Roblox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

EA

1 branded search term

  • ea

Roblox

1 branded search term

  • roblox

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.