How popular isRoblox in search?
In September 2026, there were an estimated 83.1M branded searches for Roblox worldwide which is down 17.7% over the last 12 months. Roblox holds 68.9% estimated Share of Search among online game platforms worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Roblox68.9%
Minecraft20.6%
Epic Games7.6%EA1.5%
Xbox Game Pass1.2%
Steam0.17%
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Which online game platforms compete with Roblox?
Share of Search by month for Roblox, Minecraft, Epic Games. The figures are in the table below the chart.
View monthly share of search table
| Month | Roblox | Minecraft | Epic Games | EA | Xbox Game Pass | Steam |
|---|---|---|---|---|---|---|
| Oct 2025 | 70.5% | 17.4% | 7.7% | 1.9% | 2.3% | 0.14% |
| Nov 2025 | 70.4% | 17.4% | 9.5% | 1.3% | 1.3% | 0.17% |
| Dec 2025 | 55.8% | 16.8% | 25.1% | 1% | 1% | 0.2% |
| Jan 2026 | 66.5% | 20% | 10.9% | 1.2% | 1.2% | 0.2% |
| Feb 2026 | 67.9% | 20.4% | 9.1% | 1.2% | 1.2% | 0.2% |
| Mar 2026 | 64.7% | 23.7% | 8.6% | 1.4% | 1.4% | 0.19% |
| Apr 2026 | 69.1% | 20.7% | 7.6% | 1.2% | 1.2% | 0.17% |
| May 2026 | 67.6% | 20.2% | 9% | 1.5% | 1.5% | 0.2% |
| Jun 2026 | 68.8% | 20.6% | 7.6% | 1.5% | 1% | 0.46% |
| Jul 2026 | 64.3% | 23.5% | 8.6% | 1.7% | 1.2% | 0.64% |
| Aug 2026 | 63.3% | 23.2% | 10.3% | 1.7% | 1.1% | 0.34% |
| Sep 2026 | 68.9% | 20.6% | 7.6% | 1.5% | 1.2% | 0.17% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.9% | 83.1M | +22.2% | +5.6 points | |
| 2, held 2nd | 20.6% | 24.9M | 0% | -2.5 points | |
| 3, held 3rd | 7.6% | 9.1M | -17.7% | -2.8 points | |
| 4, held 4th | 1.5% | 1.8M | 0% | -0.2 points | |
| 5, held 5th | 1.2% | 1.5M | +23% | +0.1 points | |
| 6, held 6th | 0.17% | 201K | -45.4% | -0.2 points |
1.
Roblox68.9%
Held 1st. 83.1M estimated branded searches, +22.2% vs prior month. Share +5.6 points.
20.6%
Held 2nd. 24.9M estimated branded searches, 0% vs prior month. Share -2.5 points.
7.6%
Held 3rd. 9.1M estimated branded searches, -17.7% vs prior month. Share -2.8 points.
4.
1.5%
Held 4th. 1.8M estimated branded searches, 0% vs prior month. Share -0.2 points.
1.2%
Held 5th. 1.5M estimated branded searches, +23% vs prior month. Share +0.1 points.
6.
Steam0.17%
Held 6th. 201K estimated branded searches, -45.4% vs prior month. Share -0.2 points.
Compare search popularity between Roblox and its closest rivals
Every comparison with Roblox
5 comparisons
How has branded search demand for Roblox changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Roblox worldwide fell from 101M to 83.1M.
- Across the 12 months ending September 2026, Roblox’s estimated Share of Search among online game platforms worldwide decreased from 70.5% to 68.9%.
- Across the 12 months ending September 2026, Roblox’s estimated Share of Search among online game platforms worldwide peaked at 70.5% in October 2025 and was lowest at 55.8% in December 2025.
How did search popularity change for online game platforms worldwide in September 2026?
5 changes
In September 2026, Roblox gained estimated Share of Search among online game platforms worldwide, from 63.3% to 68.9%.
In September 2026, Epic Games lost estimated Share of Search among online game platforms worldwide, from 10.3% to 7.6%.
In September 2026, Minecraft lost estimated Share of Search among online game platforms worldwide, from 23.2% to 20.6%.
Estimated monthly branded searches for Xbox Game Pass worldwide fell 55.2% over 12 measured months, from 3.4M to 1.5M in September 2026.
Estimated monthly branded searches for EA worldwide fell 33.2% over 12 measured months, from 2.7M to 1.8M in September 2026.
How is Roblox measured?
Brandwave collects information about searches that people make online using Roblox’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- roblox
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Is Roblox your brand?
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