Roblox vs Steam:Which is searched more?
In September 2026, Roblox had more branded searches than Steam among online game platforms worldwide. Roblox was estimated to have 83.1M branded searches compared to Steam’s 201K, and held a 68.9% Share of Search versus Steam’s 0.17%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Roblox or Steam?
Compare the online game platforms people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Roblox, Steam. The figures are in the table below the chart.
View monthly share of search table
| Month | Roblox | Minecraft | Epic Games | EA | Xbox Game Pass | Steam |
|---|---|---|---|---|---|---|
| Oct 2025 | 70.5% | 17.4% | 7.7% | 1.9% | 2.3% | 0.14% |
| Nov 2025 | 70.4% | 17.4% | 9.5% | 1.3% | 1.3% | 0.17% |
| Dec 2025 | 55.8% | 16.8% | 25.1% | 1% | 1% | 0.2% |
| Jan 2026 | 66.5% | 20% | 10.9% | 1.2% | 1.2% | 0.2% |
| Feb 2026 | 67.9% | 20.4% | 9.1% | 1.2% | 1.2% | 0.2% |
| Mar 2026 | 64.7% | 23.7% | 8.6% | 1.4% | 1.4% | 0.19% |
| Apr 2026 | 69.1% | 20.7% | 7.6% | 1.2% | 1.2% | 0.17% |
| May 2026 | 67.6% | 20.2% | 9% | 1.5% | 1.5% | 0.2% |
| Jun 2026 | 68.8% | 20.6% | 7.6% | 1.5% | 1% | 0.46% |
| Jul 2026 | 64.3% | 23.5% | 8.6% | 1.7% | 1.2% | 0.64% |
| Aug 2026 | 63.3% | 23.2% | 10.3% | 1.7% | 1.1% | 0.34% |
| Sep 2026 | 68.9% | 20.6% | 7.6% | 1.5% | 1.2% | 0.17% |
How has the Roblox and Steam comparison changed over the last 12 months?
3 findings
- Roblox was ahead of Steam in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Roblox’s estimated Share of Search among online game platforms worldwide moved from 70.5% to 68.9%, and its estimated monthly branded searches moved from 101M to 83.1M.
- Across the 12 months ending September 2026, Steam’s estimated Share of Search among online game platforms worldwide moved from 0.14% to 0.17%, and its estimated monthly branded searches held steady at 201K.
How did search popularity change for online game platforms worldwide in September 2026?
1 change

In September 2026, Roblox gained estimated Share of Search among online game platforms worldwide, from 63.3% to 68.9%.
Other head-to-heads among online game platforms
How each brand is measured
Brandwave collects information about searches that people make online using Roblox’s and Steam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

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