Brandwave

How popular isSteam in search?

In August 2026, there were an estimated 368K branded searches for Steam worldwide which is up 83.1% over the last 11 months. Steam holds 2.3% estimated Share of Search among gaming platforms worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Xbox45.8%
  2. PlayStation30.6%
  3. Nintendo Switch20.5%
  4. Steam2.3%
  5. GOG0.83%
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Which gaming platforms compete with Steam?

Steam against gaming platforms worldwide, by month

Share of Search by month for Xbox, PlayStation, Nintendo Switch, Steam. The figures are in the table below the chart.

View monthly share of search table
MonthXboxPlayStationNintendo SwitchSteamGOG
Oct 202544.2%29.5%24.1%1.2%0.97%
Nov 202544.2%29.6%24.2%1.2%0.8%
Dec 202541.2%33.7%22.5%1.7%0.91%
Jan 202645.9%30.7%20.6%1.8%1%
Feb 202642.9%35%19.2%1.7%1.2%
Mar 202637%30.2%30.2%1.5%1%
Apr 202641.3%33.8%22.6%1.4%0.91%
May 202639.3%32.1%26.2%1.6%0.87%
Jun 202645.3%30.3%20.3%3.3%0.82%
Jul 202643.5%35.6%16%3.9%0.96%
Aug 202645.8%30.6%20.5%2.3%0.83%
Sep 2026—————

  1. 1.Xbox

    45.8%

    Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share +2.3 points.

  2. 2.PlayStation

    30.6%

    Held 2nd. 5M estimated branded searches, -18.3% vs prior month. Share -5 points.

  3. 3.Nintendo Switch

    20.5%

    Held 3rd. 3.4M estimated branded searches, +22.3% vs prior month. Share +4.6 points.

  4. 4.Steam

    2.3%

    Held 4th. 368K estimated branded searches, -45.3% vs prior month. Share -1.7 points.

  5. 5.GOG

    0.83%

    Held 5th. 135K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare search popularity between Steam and its closest rivals

How has branded search demand for Steam changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Steam worldwide rose from 201K to 368K.
  • Across the 11 months ending August 2026, Steam’s estimated Share of Search among gaming platforms worldwide increased from 1.2% to 2.3%.
  • Across the 11 months ending August 2026, Steam’s estimated Share of Search among gaming platforms worldwide peaked at 3.9% in July 2026 and was lowest at 1.2% in October 2025.

How did search popularity change for gaming platforms worldwide in August 2026?

  1. In August 2026, Nintendo Switch gained estimated Share of Search among gaming platforms worldwide, from 16% to 20.5%.

  2. In August 2026, Xbox gained estimated Share of Search among gaming platforms worldwide, from 43.5% to 45.8%.

  3. In August 2026, PlayStation lost estimated Share of Search among gaming platforms worldwide, from 35.6% to 30.6%.

  4. In August 2026, Steam lost estimated Share of Search among gaming platforms worldwide, from 3.9% to 2.3%.

  5. Estimated monthly branded searches for GOG worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

How is Steam measured?

Brandwave collects information about searches that people make online using Steam’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • steam games

Do you work for Steam? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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