GOG vs Steam:Which is more popular by branded search?
In August 2026, Steam had more branded searches than GOG among gaming platforms worldwide. Steam was estimated to have 368K branded searches compared to GOG’s 135K, and held a 2.3% Share of Search versus GOG’s 0.83%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, GOG or Steam?
Compare the platforms people buy and play games on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Steam, GOG. The figures are in the table below the chart.
View monthly share of search table
| Month | Xbox | PlayStation | Nintendo Switch | Steam | GOG |
|---|---|---|---|---|---|
| Oct 2025 | 44.2% | 29.5% | 24.1% | 1.2% | 0.97% |
| Nov 2025 | 44.2% | 29.6% | 24.2% | 1.2% | 0.8% |
| Dec 2025 | 41.2% | 33.7% | 22.5% | 1.7% | 0.91% |
| Jan 2026 | 45.9% | 30.7% | 20.6% | 1.8% | 1% |
| Feb 2026 | 42.9% | 35% | 19.2% | 1.7% | 1.2% |
| Mar 2026 | 37% | 30.2% | 30.2% | 1.5% | 1% |
| Apr 2026 | 41.3% | 33.8% | 22.6% | 1.4% | 0.91% |
| May 2026 | 39.3% | 32.1% | 26.2% | 1.6% | 0.87% |
| Jun 2026 | 45.3% | 30.3% | 20.3% | 3.3% | 0.82% |
| Jul 2026 | 43.5% | 35.6% | 16% | 3.9% | 0.96% |
| Aug 2026 | 45.8% | 30.6% | 20.5% | 2.3% | 0.83% |
| Sep 2026 | — | — | — | — | — |
How has the GOG and Steam comparison changed over the last 12 months?
3 findings
- Steam was ahead of GOG in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, GOG’s estimated Share of Search among gaming platforms worldwide moved from 0.97% to 0.83%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 11 months ending August 2026, Steam’s estimated Share of Search among gaming platforms worldwide moved from 1.2% to 2.3%, and its estimated monthly branded searches moved from 201K to 368K.
How did search popularity change for gaming platforms worldwide in August 2026?
2 changes
In August 2026, Steam lost estimated Share of Search among gaming platforms worldwide, from 3.9% to 2.3%.
Estimated monthly branded searches for GOG worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using GOG’s and Steam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.