Brandwave

How popular isSteam in search?

In August 2026, there were an estimated 368K branded searches for Steam worldwide which is up 83.1% over the last 11 months. Steam holds 1.8% estimated Share of Search among gaming platforms worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Xbox36.6%
  2. Nintendo Switch36.4%
  3. PlayStation24.5%
  4. Steam1.8%
  5. GOG0.66%
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Which gaming platforms compete with Steam?

Steam against gaming platforms worldwide, by month

Share of Search by month for Xbox, Nintendo Switch, PlayStation, Steam. The figures are in the table below the chart.

View monthly share of search table
MonthXboxNintendo SwitchPlayStationSteamGOG
Oct 202534.1%41.4%22.8%0.92%0.75%
Nov 202532.5%44.3%21.7%0.87%0.59%
Dec 202529.2%45.1%23.9%1.2%0.64%
Jan 202633.4%42.2%22.3%1.3%0.74%
Feb 202633.3%37.2%27.2%1.3%0.9%
Mar 202629.7%44.1%24.2%1.2%0.8%
Apr 202630.9%42.2%25.2%1%0.68%
May 202629.7%44.1%24.3%1.2%0.66%
Jun 202631.2%45.1%20.8%2.3%0.56%
Jul 202633.7%34.9%27.6%3%0.74%
Aug 202636.6%36.4%24.5%1.8%0.66%
Sep 2026—————

  1. 1.Xbox

    36.6%

    Moved from 2nd to 1st. 7.5M estimated branded searches, 0% vs prior month. Share +2.9 points.

  2. 2.Nintendo Switch

    36.4%

    Moved from 1st to 2nd. 7.4M estimated branded searches, -3.9% vs prior month. Share +1.5 points.

  3. 3.PlayStation

    24.5%

    Held 3rd. 5M estimated branded searches, -18.3% vs prior month. Share -3.1 points.

  4. 4.Steam

    1.8%

    Held 4th. 368K estimated branded searches, -45.3% vs prior month. Share -1.2 points.

  5. 5.GOG

    0.66%

    Held 5th. 135K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare search popularity between Steam and its closest rivals

Every comparison with Steam

How has branded search demand for Steam changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Steam worldwide rose from 201K to 368K.
  • Across the 11 months ending August 2026, Steam’s estimated Share of Search among gaming platforms worldwide increased from 0.92% to 1.8%.
  • Across the 11 months ending August 2026, Steam’s estimated Share of Search among gaming platforms worldwide peaked at 3% in July 2026 and was lowest at 0.87% in November 2025.

How did search popularity change for gaming platforms worldwide in August 2026?

  1. In August 2026, Xbox overtook Nintendo Switch to take the highest estimated Share of Search among gaming platforms worldwide, at 36.6%.

  2. In August 2026, Nintendo Switch gained estimated Share of Search among gaming platforms worldwide, from 34.9% to 36.4%.

  3. In August 2026, PlayStation lost estimated Share of Search among gaming platforms worldwide, from 27.6% to 24.5%.

  4. In August 2026, Steam lost estimated Share of Search among gaming platforms worldwide, from 3% to 1.8%.

  5. Estimated monthly branded searches for GOG worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

How is Steam measured?

Brandwave collects information about searches that people make online using Steam’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • steam games

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How the Brand Demand Index is measured

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