Brandwave

Poki vs Steam:Which is more popular?

In September 2026, Poki had more branded searches than Steam among online game platforms worldwide. Poki had about 124 million branded searches, while Steam had 201,000. Poki made up 44.6% of all online game platform searches we track, and Steam accounted for 0.07%. When we asked ChatGPT and Google AI Overviews about online game platforms, Steam appeared in all five answers and Poki in four. Steam was mentioned before Poki in every answer.

Among online game platforms worldwide in September 2026

Who do people search for more?

Poki, about 617 searches for every 1 for Steam

Poki 124M searchesSteam 201K searches

Who does AI mention more?

Steam, mentioned in every answer we collected

Steam in 5 of 5Poki in 4 of 5

Who does AI recommend more?

Steam, named ahead of Poki in every answer

Steam first in 5Poki never first

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Top online game platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Steam appeared in all five answers. Poki was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Steam was listed before Poki in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Steam1st
  2. Epic Games2nd
  3. Roblox3rd
  4. GeForce Now4th
  5. Poki5th
  6. Xbox Game Pass6th
  7. Amazon Luna7th
  8. CrazyGames8th
  9. Minecraft–
  10. EA–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Epic Games5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Steam5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Poki4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Xbox Game Pass4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Roblox3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GeForce Now3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CrazyGames2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amazon Luna2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Minecraft0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • EA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online game platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Poki or Steam more popular in search?

This chart shows how often people search Google for Poki and Steam by name. Each line represents a brand's share of searches for all ten online game platforms we track, month by month, from English-language searches worldwide.

Poki and Steam among online game platforms worldwide, by month

Share of searches by month for Poki, Steam. The figures are in the table below the chart.

View monthly share of searches table
MonthPokiRobloxCrazyGamesMinecraftEpic GamesGeForce NowEAXbox Game PassAmazon LunaSteam
Oct 202540.4%32.9%12.1%8.1%3.6%0.6%0.89%1.1%0.15%0.07%
Nov 202535.5%35.5%13.1%8.8%4.8%0.79%0.64%0.64%0.24%0.09%
Dec 202536.6%29.8%9%9%13.4%0.81%0.54%0.54%0.16%0.11%
Jan 202635.3%35.3%10.6%10.6%5.8%0.78%0.64%0.64%0.19%0.11%
Feb 202639.4%32.5%11.9%9.7%4.3%0.71%0.59%0.59%0.18%0.1%
Mar 202642.4%28.4%12.7%10.4%3.8%0.77%0.63%0.63%0.13%0.08%
Apr 202644.7%30%11%9%3.3%0.66%0.54%0.54%0.2%0.07%
May 202643.3%29%13%8.7%3.9%0.64%0.64%0.64%0.16%0.09%
Jun 202644.7%29.9%11%9%3.3%0.66%0.66%0.44%0.2%0.2%
Jul 202648.2%26.4%9.7%9.7%3.6%0.71%0.71%0.47%0.26%0.26%
Aug 202646.9%25.7%11.5%9.4%4.2%0.85%0.69%0.46%0.21%0.14%
Sep 202644.6%29.9%10.9%9%3.3%0.81%0.66%0.54%0.2%0.07%

How has the Poki and Steam comparison changed over the last 12 months?

3 findings
  • Poki was ahead of Steam in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Poki’s share of searches among online game platforms worldwide moved from 40.4% to 44.6%, and its estimated monthly branded searches held steady at 124M.
  • Across the 12 months ending September 2026, Steam’s share of searches among online game platforms worldwide held steady at 0.07%, and its estimated monthly branded searches held steady at 201K.

How did search popularity change for online game platforms worldwide in September 2026?

1 change

  1. In September 2026, Poki lost share of searches among online game platforms worldwide, from 46.9% to 44.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Poki’s and Steam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Poki

1 branded search term

  • poki

Steam

1 branded search term

  • steam games

How the Brand Demand Index is measured

Other head-to-heads among online game platforms

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