Amazon Luna vs Minecraft:Which is more popular?
In September 2026, Minecraft had more branded searches than Amazon Luna among online game platforms worldwide. Minecraft had about 24.9 million branded searches, while Amazon Luna had 550,000. Minecraft made up 9% of all online game platform searches we track, and Amazon Luna accounted for 0.2%. When we asked ChatGPT and Google AI Overviews about online game platforms, Amazon Luna appeared in two of the five answers and Minecraft in none.
Who do people search for more?
Minecraft, about 45 searches for every 1 for Amazon Luna
Who does AI mention more?
Amazon Luna, mentioned in 2 of 5 answers, Minecraft in 0
Who does AI recommend more?
Amazon Luna, the only one of the two named
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Top online game platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Amazon Luna was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Minecraft did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Steam1st
Epic Games2nd
Roblox3rd
GeForce Now4th
Poki5th
Xbox Game Pass6th- Amazon Luna7th
CrazyGames8th- Minecraft–
EA–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Epic Games5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Steam5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Poki4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Xbox Game Pass4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Roblox3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- GeForce Now3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- CrazyGames2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Amazon Luna2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Minecraft0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- EA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about online game platforms
5 answers
Asked ChatGPT
“Which online game platform should I use?”
Asked ChatGPT
“What are the best online game platforms?”
Asked ChatGPT
“What's the best online game platform for playing games?”
Searched Google, AI Overview
“cloud gaming service”
Searched Google, AI Overview
“online game platforms”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Amazon Luna or Minecraft more popular in search?
This chart shows how often people search Google for Amazon Luna and Minecraft by name. Each line represents a brand's share of searches for all ten online game platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Minecraft, Amazon Luna. The figures are in the table below the chart.
View monthly share of searches table
| Month | Poki | Roblox | CrazyGames | Minecraft | Epic Games | GeForce Now | EA | Xbox Game Pass | Amazon Luna | Steam |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.4% | 32.9% | 12.1% | 8.1% | 3.6% | 0.6% | 0.89% | 1.1% | 0.15% | 0.07% |
| Nov 2025 | 35.5% | 35.5% | 13.1% | 8.8% | 4.8% | 0.79% | 0.64% | 0.64% | 0.24% | 0.09% |
| Dec 2025 | 36.6% | 29.8% | 9% | 9% | 13.4% | 0.81% | 0.54% | 0.54% | 0.16% | 0.11% |
| Jan 2026 | 35.3% | 35.3% | 10.6% | 10.6% | 5.8% | 0.78% | 0.64% | 0.64% | 0.19% | 0.11% |
| Feb 2026 | 39.4% | 32.5% | 11.9% | 9.7% | 4.3% | 0.71% | 0.59% | 0.59% | 0.18% | 0.1% |
| Mar 2026 | 42.4% | 28.4% | 12.7% | 10.4% | 3.8% | 0.77% | 0.63% | 0.63% | 0.13% | 0.08% |
| Apr 2026 | 44.7% | 30% | 11% | 9% | 3.3% | 0.66% | 0.54% | 0.54% | 0.2% | 0.07% |
| May 2026 | 43.3% | 29% | 13% | 8.7% | 3.9% | 0.64% | 0.64% | 0.64% | 0.16% | 0.09% |
| Jun 2026 | 44.7% | 29.9% | 11% | 9% | 3.3% | 0.66% | 0.66% | 0.44% | 0.2% | 0.2% |
| Jul 2026 | 48.2% | 26.4% | 9.7% | 9.7% | 3.6% | 0.71% | 0.71% | 0.47% | 0.26% | 0.26% |
| Aug 2026 | 46.9% | 25.7% | 11.5% | 9.4% | 4.2% | 0.85% | 0.69% | 0.46% | 0.21% | 0.14% |
| Sep 2026 | 44.6% | 29.9% | 10.9% | 9% | 3.3% | 0.81% | 0.66% | 0.54% | 0.2% | 0.07% |
How has the Amazon Luna and Minecraft comparison changed over the last 12 months?
3 findings
- Minecraft was ahead of Amazon Luna in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Amazon Luna’s share of searches among online game platforms worldwide moved from 0.15% to 0.2%, and its estimated monthly branded searches moved from 450K to 550K.
- Across the 12 months ending September 2026, Minecraft’s share of searches among online game platforms worldwide moved from 8.1% to 9%, and its estimated monthly branded searches held steady at 24.9M.
How did search popularity change for online game platforms worldwide in September 2026?
1 change
Estimated monthly branded searches for Amazon Luna worldwide rose 22.2% over 12 measured months, from 450K to 550K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Amazon Luna’s and Minecraft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon Luna
1 branded search term
- amazon luna
Minecraft
1 branded search term
- minecraft
Other head-to-heads among online game platforms
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