Brandwave

United Kingdom branded search and Share of Search

In September 2026, the 152 United Kingdom brands Brandwave measured accounted for an estimated 84.8M branded searches.

Largest sets, September 2026
  1. Online supermarkets24.2M
  2. Property portals13.2M
  3. Electronics retailers12.9M
  4. Hardware retailers8M
  5. Food delivery apps5.3M
  6. Auto parts retailers3.4M

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What changedin United Kingdom

Measured in September 2026.

Which United Kingdom brands overtook a rival in share of branded search in September 2026?

  1. In September 2026, American Express overtook Barclaycard to become the leader among credit cards in United Kingdom, with 33.3% estimated Share of Search.

  2. In September 2026, Euro Car Parts overtook Halfords to become the leader among auto parts retailers in United Kingdom, with 43.8% estimated Share of Search.

Biggest share gains

Largest Share of Search gains inside a brand's own set, September 2026 against August 2026.

  1. 1High Speed TrainingTo 81.5% in GB CPD courses+9.3 points
  2. 2MonzoTo 48.4% in GB Neobanks+4.9 points
  3. 3CurrysTo 38.9% in GB Electronics retailers+4.8 points

Competitive setsin United Kingdom

42 sets of brands that compete for the same customers, with Share of Search worked out inside each one.

Compare any brands in United Kingdom
  1. Online supermarkets24.2M
    1. Sainsbury's37.7%
    2. Morrisons20.6%
    3. Tesco20.6%
    +2 more
  2. Property portals13.2M
    1. Rightmove84.4%
    2. Zoopla11.4%
    3. OnTheMarket4.2%
  3. Electronics retailers12.9M
    1. Argos58.2%
    2. Currys38.9%
    3. AO1.9%
    +1 more
  4. Hardware retailers8M
    1. Screwfix51.3%
    2. Toolstation18.8%
    3. Wickes15.3%
    +2 more
  5. Food delivery apps5.3M
    1. Just Eat63.6%
    2. Deliveroo19%
    3. Uber Eats17.4%
  6. Auto parts retailers3.4M
    1. Euro Car Parts43.8%
    2. Halfords43.8%
    3. GSF Car Parts10.7%
    +1 more
  7. Classified ad platforms3.1M
    1. Facebook Marketplace48.9%
    2. Gumtree48.9%
    3. Preloved2%
    +1 more
  8. Insurance comparison sites2.8M
    1. Compare the Market53.6%
    2. GoCompare24.1%
    3. MoneySuperMarket19.7%
    +1 more
  9. Parcel delivery services1.9M
    1. Royal Mail64.8%
    2. Evri29.2%
    3. Yodel5.8%
    +2 more
  10. Pet supply retailers1.2M
    1. Pets at Home85.9%
    2. Jollyes7.8%
    3. Zooplus6.4%
  11. Car insurance brands938K
    1. Admiral46.5%
    2. Aviva32.1%
    3. Direct Line13.3%
    +1 more
  12. Building supplies retailers843K
    1. Travis Perkins79.9%
    2. Jewson16%
    3. Howarth Timber2.6%
    +3 more
  13. Gym chains795K
    1. PureGym46.3%
    2. The Gym Group25.3%
    3. David Lloyd17%
    +1 more
  14. Greeting cards767K
    1. Card Factory71.7%
    2. Funky Pigeon21.5%
    3. Moonpig6.5%
    +1 more
  15. Financial advisers614K
    1. Hargreaves Lansdown89.6%
    2. St James's Place9.9%
    3. Vanguard0.59%
  16. Credit cards603K
    1. American Express33.3%
    2. Barclaycard33.3%
    3. Capital One33.3%
  17. Buy now pay later services576K
    1. Klarna52.3%
    2. Clearpay34.9%
    3. Zilch12.8%
  18. Life insurance brands566K
    1. Aviva53.2%
    2. Legal & General29.6%
    3. Royal London16%
    +1 more
  19. Parking apps523K
    1. JustPark70.4%
    2. RingGo17.3%
    3. APCOA9.5%
    +1 more
  20. Tyre retailers469K
    1. Kwik Fit78.5%
    2. National Tyres12.9%
    3. Blackcircles8.6%

How the Brand Demand Index is measured

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