Brandwave

How popular isDavid Lloyd in search?

In September 2026, there were an estimated 135K branded searches for David Lloyd in United Kingdom which is down 32.8% over the last 12 months. David Lloyd holds 17% estimated Share of Search among United Kingdom gym chains and is ranked 3rd of 4 competitors for search popularity.

Share of Search, September 2026
  1. PureGym46.3%
  2. The Gym Group25.3%
  3. David Lloyd17%
  4. Anytime Fitness11.4%
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Which gym chains compete with David Lloyd?

David Lloyd against gym chains in United Kingdom, by month

Share of Search by month for PureGym, The Gym Group, David Lloyd, Anytime Fitness. The figures are in the table below the chart.

View monthly share of search table
MonthPureGymThe Gym GroupDavid LloydAnytime Fitness
Oct 202542.8%23.4%23.4%10.5%
Nov 202542.8%23.4%23.4%10.5%
Dec 202547.7%21.3%21.3%9.6%
Jan 202643.6%23.9%23.9%8.7%
Feb 202642.8%23.4%23.4%10.5%
Mar 202647.7%21.3%21.3%9.6%
Apr 202644.6%24.4%20%11%
May 202642.7%23.4%23.4%10.5%
Jun 202642.7%23.4%23.4%10.5%
Jul 202644.6%24.4%20%11%
Aug 202644.6%24.4%20%11%
Sep 202646.3%25.3%17%11.4%

  1. 1.PureGym

    46.3%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share +1.7 points.

  2. 2.The Gym Group

    25.3%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share +0.9 points.

  3. 3.David Lloyd

    17%

    Held 3rd. 135K estimated branded searches, -18.2% vs prior month. Share -3 points.

  4. 4.Anytime Fitness

    11.4%

    Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share +0.4 points.

Compare search popularity between David Lloyd and its closest rivals

Every comparison with David Lloyd

How has branded search demand for David Lloyd changed in United Kingdom over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for David Lloyd in United Kingdom fell from 201K to 135K.
  • Across the 12 months ending September 2026, David Lloyd’s estimated Share of Search among gym chains in United Kingdom decreased from 23.4% to 17%.
  • Across the 12 months ending September 2026, David Lloyd’s estimated Share of Search among gym chains in United Kingdom peaked at 23.9% in January 2026 and was lowest at 17% in September 2026.
  • Across the 12 months ending September 2026, David Lloyd fell from 2nd to 3rd among gym chains in United Kingdom.

How did search popularity change for United Kingdom gym chains in September 2026?

  1. In September 2026, PureGym gained estimated Share of Search among gym chains in United Kingdom, from 44.6% to 46.3%.

  2. In September 2026, The Gym Group gained estimated Share of Search among gym chains in United Kingdom, from 24.4% to 25.3%.

  3. In September 2026, David Lloyd lost estimated Share of Search among gym chains in United Kingdom, from 20% to 17%.

  4. Anytime Fitness’ estimated Share of Search among gym chains in United Kingdom has gained ground for 3 months in a row, from 10.5% to 11.4% in September 2026.

How is David Lloyd measured?

Brandwave collects information about searches that people make online using David Lloyd’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • david lloyd

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How the Brand Demand Index is measured

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