David Lloyd vs The Gym Group:Which is searched more in United Kingdom?
In September 2026, The Gym Group had more branded searches than David Lloyd among gym chains in United Kingdom. The Gym Group was estimated to have 201K branded searches compared to David Lloyd’s 135K, and held a 25.3% Share of Search versus David Lloyd’s 17%.
Follow David Lloyd vs The Gym Group and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, David Lloyd or The Gym Group?
Compare the gym chains people join. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for The Gym Group, David Lloyd. The figures are in the table below the chart.
View monthly share of search table
| Month | PureGym | The Gym Group | David Lloyd | Anytime Fitness |
|---|---|---|---|---|
| Oct 2025 | 42.8% | 23.4% | 23.4% | 10.5% |
| Nov 2025 | 42.8% | 23.4% | 23.4% | 10.5% |
| Dec 2025 | 47.7% | 21.3% | 21.3% | 9.6% |
| Jan 2026 | 43.6% | 23.9% | 23.9% | 8.7% |
| Feb 2026 | 42.8% | 23.4% | 23.4% | 10.5% |
| Mar 2026 | 47.7% | 21.3% | 21.3% | 9.6% |
| Apr 2026 | 44.6% | 24.4% | 20% | 11% |
| May 2026 | 42.7% | 23.4% | 23.4% | 10.5% |
| Jun 2026 | 42.7% | 23.4% | 23.4% | 10.5% |
| Jul 2026 | 44.6% | 24.4% | 20% | 11% |
| Aug 2026 | 44.6% | 24.4% | 20% | 11% |
| Sep 2026 | 46.3% | 25.3% | 17% | 11.4% |
How has the David Lloyd and The Gym Group comparison changed over the last 12 months?
3 findings
- The Gym Group was ahead of David Lloyd in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, David Lloyd’s estimated Share of Search among gym chains in United Kingdom moved from 23.4% to 17%, and its estimated monthly branded searches moved from 201K to 135K.
- Across the 12 months ending September 2026, The Gym Group’s estimated Share of Search among gym chains in United Kingdom moved from 23.4% to 25.3%, and its estimated monthly branded searches held steady at 201K.
How did search popularity change for United Kingdom gym chains in September 2026?
2 changes
In September 2026, The Gym Group gained estimated Share of Search among gym chains in United Kingdom, from 24.4% to 25.3%.
In September 2026, David Lloyd lost estimated Share of Search among gym chains in United Kingdom, from 20% to 17%.
Other head-to-heads among gym chains
How each brand is measured
Brandwave collects information about searches that people make online using David Lloyd’s and The Gym Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
David Lloyd
1 branded search term
- david lloyd
The Gym Group
1 branded search term
- the gym group
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.